Kate seemed pretty excited when she landed on this. I share her excitement.

The virtual / conference mash-up idea is indeed brilliant (and kudos to the team who thought up the idea). Through applications such as slideshare and Youtube, an increasing plethora of content is being made available from a slew of experts across a variety of fields - including presentations such as this (which I hadn't seen in years).

I can see a number of different applications for smart enterprises, including those looking to:

• Educate internal audiences without the associated travel and lost productivity costs. I can see how this idea might allow organizations to package and deliver content in ways that provide a significantly more complete context to the subject matter - be it marketing, social media, crisis communications, sales, engineering, whatever... from a stage-setter, to break-outs on more focused areas, and eye-candy in between.
  
  
• Inform external stakeholders on critical issues by aggregating and presenting multiple points of view from experts around the web combined with content created by your own organization and/or your supporters. Again, if appropriately packaged, the presentation will also provide a much broader picture and context that might ever have been possible previously. In doing so, I would also see a much more engaged discussion as experts and others see their content being mashed-up with ideas they may not support or which might contradict their own.