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• Toxic Shower Curtains... or a sign of things to come?

  Woke up to find a link to this New York Times story in my inbox. Albeit a tad depressing given the context, it's also an important reminder of the "art of strategic word selection" as a means to grab the attention of media and influencers via both the Read More... Posted 03 July 2008 08:54 by Brendan Hodgson | 0 Comments Filed under: Media, Writing, Social Media, Public Relations

• "Supercuts" and their impact on reputation

  I was reading a recent post by Andy Baio on the proliferation of what he calls "supercuts" or video montages made by obsessive fans of their favourite TV shows, films or video games - and he lists quite a few classics. What's interesting is how easily Read More... Posted 27 May 2008 08:02 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media, Public Relations, video, transparency, crisis

• Transparency and the Media - a behind-the-scenes glimpse into why a story changes

  Transparency is a term oft-used in the web 2.0 context. Typically, however, it applies to the application of social media by consumers/citizens to impose a previously-unattainable level of transparency on corporate behaviour. Examples are legion - Sleeping Read More... Posted 10 April 2008 08:08 by Brendan Hodgson | 3 Comments Filed under: Public Affairs, Media, Social Media, transparency, crisis, advocacy

• Because it's not an either / or proposition...

  When it comes to the inter-relationships between professional and amateur creators of content, the smart folks at Wharton have it right . "Pitting amateur and professional content against each other makes a good storyline, but it's misleading to see them Read More... Posted 20 March 2008 07:48 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media, transparency, corporate

• Real Threats. Real Plans - Crisis Communications in a 2.0 World

  Real Threats. Real Plans. This was the theme of DRIE Toronto's first quarterly meeting for 2008 held yesterday at the Royal Bank Auditorium on Front Street in Toronto. For those of you unfamiliar with who or what DRIE is, here's the spiel direct from Read More... Posted 27 February 2008 07:54 by Brendan Hodgson | 6 Comments Filed under: Media, Social Media, Public Relations, transparency, crisis

• Epitaph for the now-defunct Halifax Daily News... "I'm on the Internet"

  Perhaps one line says it all amid the reactions (or less than) to the recent shutdown of the Halifax Daily News. Though you'll have to make it to the end for the punch line. (Hat tip to Martin ) Read More... Posted 14 February 2008 12:20 by Brendan Hodgson | 0 Comments Filed under: Media, Social Media

• 12 minutes with Daniel Franklin, Executive Editor of the Economist - in his own words

  As I posted earlier , it's not often that one has the opportunity to pose a few questions to the executive editor of the Economist. So when the chance presents itself, you jump. I did. And the "best of" excerpts from my 12 minutes with Daniel Franklin Read More... Posted 25 March 2007 12:40 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media

• Radio-Canada guides viewers through the Election Predictor

  I find this interesting, given that we had considered doing something similar. But it's kind of cool to have someone do it for us. Here's Philippe Schnobb of Radio-Canada, the French language arm of the Canadian Broadcasting Corporation (CBC) providing Read More... Posted 01 March 2007 05:35 by Brendan Hodgson | 0 Comments Filed under: Media, Social Media, case studies

• Newspaper blogs are booming... But what does that really mean?

  So, according to Nielsen/NetRatings , and as reported by the CBC here , visits to newspapers' online blogs are booming and growing faster than overall hits to the newspapers' websites. Here's the horse's mouth: "Web traffic to the blog pages of the top Read More... Posted 18 January 2007 13:40 by Brendan Hodgson | 6 Comments Filed under: Media, Social Media