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• Are "Tweets" News? In times of crisis, the debate is meaningless

  Much is being written about Twitter's coming of age, particularly as it relates to information sharing during times of crisis; the horrific terrorist attacks in Mumbai being the most recent example (see trend chart here ). It is, without question, a powerful Read More... Posted 28 November 2008 08:30 by Brendan Hodgson | 2 Comments Filed under: Employee Communications, Social Media, Public Relations, case studies, crisis

• H&K's Niall Cook brings Enterprise 2.0 to Canada

  Author, colleague, fellow Collective Conversationist and H&K's worldwide director of marketing technology, Niall Cook , has finally realized where the action is and will be joining the Canadian digital team in Toronto on October 7 and Ottawa October Read More... Posted 29 September 2008 09:15 by Brendan Hodgson | 2 Comments Filed under: Social Media, Public Relations, Events, corporate, Enterprise2

• David Jones talks Digital PR and H&K's Approach

  My colleague David Jones is in Vancouver this week on behalf of his client Molson . He also made time to speak at the traditionally any-day-but-Tuesday Third Tuesday social media gathering (lovingly organized by Tanya , the Netchick herself, and Monica Read More... Posted 16 September 2008 10:53 by Brendan Hodgson | 2 Comments Filed under: Client-related, Social Media, Public Relations, Events

• Collin Douma joins H&K Digital

  Finding smart people who fundamentally 'get' how digital and traditional intersect, who have 'real' experience consulting with some of the largest brands in the world, who are both thinkers and doers in the social media sphere, and who have a fetish for Read More... Posted 09 July 2008 11:03 by Brendan Hodgson | 6 Comments Filed under: Social Media, Other Stuff, Public Relations

• Toxic Shower Curtains... or a sign of things to come?

  Woke up to find a link to this New York Times story in my inbox. Albeit a tad depressing given the context, it's also an important reminder of the "art of strategic word selection" as a means to grab the attention of media and influencers via both the Read More... Posted 03 July 2008 08:54 by Brendan Hodgson | 0 Comments Filed under: Media, Writing, Social Media, Public Relations

• Friday Digital Miscellany: Crisis, activism & a behind-the-scenes look at what IT is really up to?

  Summer in London may not be springtime in Paris, but at least it didn't rain last week for an internal digital and crisis conference I attended with fellow H&K crisis practitioners from across Europe, North America and Asia. The key learning of the Read More... Posted 27 June 2008 08:09 by Brendan Hodgson | 1 Comments Filed under: Social Media, Public Relations, video, transparency, crisis, advocacy

• Effective digital PR reaches beyond the Comms Department

  Before jumping on a plane to London last night, I was invited to speak to the senior legal officer of a major Canadian corporation. The point of the meeting was to discuss the impact that digital communications, and social media in particular, was having Read More... Posted 17 June 2008 04:43 by Brendan Hodgson | 5 Comments Filed under: Employee Communications, Social Media, Public Relations, transparency, corporate

• Employees, Social media and Reputation... A Month of Discussions

  June was never going to be an easy month, yet we're nearly half-way through and I'm starting to breathe a little easier. Two conference presentations down, and two more to go - although the latter two will be more internally and client-focused which tends Read More... Posted 13 June 2008 07:40 by Brendan Hodgson | 0 Comments Filed under: Client-related, Employee Communications, Social Media, Public Relations, Events, transparency, crisis, advocacy

• "Supercuts" and their impact on reputation

  I was reading a recent post by Andy Baio on the proliferation of what he calls "supercuts" or video montages made by obsessive fans of their favourite TV shows, films or video games - and he lists quite a few classics. What's interesting is how easily Read More... Posted 27 May 2008 08:02 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media, Public Relations, video, transparency, crisis

• Put 60 people in a room with beer and you're bound to learn something...

  Another Third Tuesday is behind us and, like those before it, generated some interesting and healthy debate. And although intended to focus on "Shiny New Objects" (SNOs), last night's discussion really did anything but - to the consternation of some, Read More... Posted 06 May 2008 08:49 by Brendan Hodgson | 3 Comments Filed under: Social Media, Public Relations, Events, government

• There's more to digital PR than social media

  In recent months, I've become somewhat concerned by the overwhelming attention being paid to social media at the expense of other digital PR functions. While social media is inherently an extension of that function, for the benefit of younger PR professionals Read More... Posted 16 March 2008 10:21 by Brendan Hodgson | 6 Comments Filed under: Social Media, Public Relations, crisis, government

• Real Threats. Real Plans - Crisis Communications in a 2.0 World

  Real Threats. Real Plans. This was the theme of DRIE Toronto's first quarterly meeting for 2008 held yesterday at the Royal Bank Auditorium on Front Street in Toronto. For those of you unfamiliar with who or what DRIE is, here's the spiel direct from Read More... Posted 27 February 2008 07:54 by Brendan Hodgson | 6 Comments Filed under: Media, Social Media, Public Relations, transparency, crisis

• When was the last time you did something truly different?

  When I look at the business of PR today, I often ask both myself and my colleagues, " when was the last time you did something truly different ?" It's an important question because clients are looking for increasing levels of creativity in the plans and Read More... Posted 29 October 2007 20:55 by Brendan Hodgson | 0 Comments Filed under: Client-related, Social Media, Public Relations, video

• David Jones joins Hill & Knowlton Canada's Digital Team

  Over the past few years, and through the efforts of lots of people, Hill & Knowlton Canada has been positioning itself to address the growing impact that digital media is having on the business of public relations and public affairs. It's been an Read More... Posted 15 October 2007 07:53 by Brendan Hodgson | 20 Comments Filed under: Social Media, Public Relations

• Don't know who you're talking to? Game over

  Work took me to Toronto this past weekend for the World Series of Video Gaming . It was a wild event, and introduced me to a culture and community I had not been exposed to previously. The intensity and passion of gamers both amateur and professional Read More... Posted 30 August 2007 08:56 by Brendan Hodgson | 0 Comments Filed under: Client-related, Social Media, Public Relations