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• Toxic Shower Curtains... or a sign of things to come?

  Woke up to find a link to this New York Times story in my inbox. Albeit a tad depressing given the context, it's also an important reminder of the "art of strategic word selection" as a means to grab the attention of media and influencers via both the Read More... Posted 03 July 2008 08:54 by Brendan Hodgson | 0 Comments Filed under: Media, Writing, Social Media, Public Relations

• Experienced PR Professionals wanted in Ottawa...

  Is it all about growth? That's certainly a big part of it. 2007 was a pretty good year. But it also has to do with a combination of many other factors: new business, pending parenthood, evolving skillsets and the like. All that to say, there's a few offices Read More... Posted 03 March 2008 11:30 by Brendan Hodgson | 2 Comments Filed under: Writing, Other Stuff, Public Relations

• Clear as mud

  Yes, we have bigger fish to fry in our work day, and I certainly don't want to create a tempest in a tea cup. However, between me, you, and a fence post, I believe it's vitally important to separate the sheep from the goats: or in this case the bad language Read More... Posted 06 October 2006 12:17 by Brendan Hodgson | 3 Comments Filed under: Writing

• Finding our client's "real" story

  Leo talked a lot about listening in a recent CSI post. As an aside, and while his Twain quote hits the nail on the head, my own favorite "listening" blurb is by Hugh Elliott : "Listen. Do not have an opinion while you listen because frankly, your opinion Read More... Posted 29 September 2006 08:22 by Brendan Hodgson | 3 Comments Filed under: Writing

• A Story in One Sentence

  As you may have noticed from an earlier post , I like words. With the right words, people and organizations can tell extremely powerful stories. At the same time, I'm also a believer that less is more when trying to communicate a message with impact. Read More... Posted 26 September 2006 12:35 by Brendan Hodgson | 2 Comments Filed under: Writing

• The message is...

  In the course of my work, I often find myself perusing pages of "key messages" drafted by organizations either preparing to launch a new thingymajig, shutting down a redundant whojimawhigger, acquiring a multi-billion dollar whatchamacallit, or perhaps Read More... Posted 18 September 2006 15:25 by Brendan Hodgson | 2 Comments Filed under: Writing

• Words, Language and Finagle's Law of Information

  In addition to counselling on web-related issues and helping clients create more compelling and engaging personalities online, I write. A lot. In fact, I am perhaps at my most professionally content when I am challenged to create a document required to Read More... Posted 07 September 2006 08:45 by Brendan Hodgson | 6 Comments Filed under: Writing