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• "Labatt Life" blog and stakeholder expectations

  In an earlier post, I mentioned briefly that we were working with Labatt to help build and launch their " Labatt Life " group corporate blog. I also mentioned that I wanted to focus on this project a bit more - for a few reasons. Today's corporations Read More... Posted 16 October 2007 08:19 by Brendan Hodgson | 0 Comments Filed under: Employee Communications, Public Relations, case studies, transparency, corporate

• In a Station of the Metro... a case study in marketing?

  Ryan at the New PR points to a fascinating Washington Post article that, although not specifically about PR and marketing, speaks volumes - albeit implicitly - about the challenges and realities facing, well, PR and marketing. First, some context (from Read More... Posted 13 April 2007 14:08 by Brendan Hodgson | 2 Comments Filed under: case studies

• Radio-Canada guides viewers through the Election Predictor

  I find this interesting, given that we had considered doing something similar. But it's kind of cool to have someone do it for us. Here's Philippe Schnobb of Radio-Canada, the French language arm of the Canadian Broadcasting Corporation (CBC) providing Read More... Posted 01 March 2007 05:35 by Brendan Hodgson | 0 Comments Filed under: Media, Social Media, case studies

• Election Predictor 2.0 - 2007 Quebec Edition goes live

  Following on the success of H&K Canada's 2006 Federal Election Predictor , itself born from the UK's 2005 version , Hill & Knowlton Ducharme Perron ( HKDP ), H&K Canada's wholly-owned Quebec subsidiary, has unveiled the latest, Quebec-based Read More... Posted 27 February 2007 16:08 by Brendan Hodgson | 1 Comments Filed under: Social Media, case studies

• Putting words into action - JetBlue's Customer Bill of Rights faces its first test

  After storms resulted in the cancellation of 68 flights over the weekend, JetBlue now faces the first major test of its recently-launched, and much-touted Customer Bill of Rights . YouTube videos by the CEO and 'enshrined' commitments aside, and despite Read More... Posted 26 February 2007 08:18 by Brendan Hodgson | 3 Comments Filed under: Social Media, Public Relations, case studies