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• H&K's Niall Cook brings Enterprise 2.0 to Canada

  Author, colleague, fellow Collective Conversationist and H&K's worldwide director of marketing technology, Niall Cook , has finally realized where the action is and will be joining the Canadian digital team in Toronto on October 7 and Ottawa October Read More... Posted 29 September 2008 09:15 by Brendan Hodgson | 2 Comments Filed under: Social Media, Public Relations, Events, corporate, Enterprise2

• Effective digital PR reaches beyond the Comms Department

  Before jumping on a plane to London last night, I was invited to speak to the senior legal officer of a major Canadian corporation. The point of the meeting was to discuss the impact that digital communications, and social media in particular, was having Read More... Posted 17 June 2008 04:43 by Brendan Hodgson | 5 Comments Filed under: Employee Communications, Social Media, Public Relations, transparency, corporate

• Random notes on online reputation management in 2008

  Everyday, innovative campaigns and tactics emerge from all sides of virtually every issue. At the same time, it's encouraging to see corporations increasing their level of experimentation in the digital space around the areas of reputation management. Read More... Posted 14 May 2008 08:45 by Brendan Hodgson | 3 Comments Filed under: Public Relations, transparency, corporate, advocacy, viral

• "Labatt Life" blog and stakeholder expectations

  In an earlier post, I mentioned briefly that we were working with Labatt to help build and launch their " Labatt Life " group corporate blog. I also mentioned that I wanted to focus on this project a bit more - for a few reasons. Today's corporations Read More... Posted 16 October 2007 08:19 by Brendan Hodgson | 0 Comments Filed under: Employee Communications, Public Relations, case studies, transparency, corporate