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• The Virtual Conference Mash-up: An Idea whose Time has Come

  Kate seemed pretty excited when she landed on this . I share her excitement. The virtual / conference mash-up idea is indeed brilliant (and kudos to the team who thought up such a cool idea). Through applications such as slideshare and Youtube , an increasing Read More... Posted 03 October 2008 08:54 by Brendan Hodgson | 0 Comments Filed under: Employee Communications, Social Media, crisis, corporate, issues management

• Cool Creativity from our East Coast Friends: iPhone, eat yer heart out!

  Wouldn't you like to own one of these ? Nice to see the public sector willing to try something a little different. Note: the Pomegranate Phone campaign was created by our east coast partner . Read More... Posted 02 October 2008 12:53 by Brendan Hodgson | 0 Comments

• H&K's Niall Cook brings Enterprise 2.0 to Canada

  Author, colleague, fellow Collective Conversationist and H&K's worldwide director of marketing technology, Niall Cook , has finally realized where the action is and will be joining the Canadian digital team in Toronto on October 7 and Ottawa October Read More... Posted 29 September 2008 09:15 by Brendan Hodgson | 6 Comments Filed under: Social Media, Public Relations, Events, corporate, Enterprise2

• Wall Street and the Art of Creative Communications

  Amid the chaos engulfing Wall Street, this is a useful reminder that powerful communications can take many creative forms... and, in doing so, achieve exposure far beyond its traditional confines: (Photo credit: ESeraph ) Update: Check out portraits of Read More... Posted 18 September 2008 08:01 by Brendan Hodgson | 1 Comments

• David Jones talks Digital PR and H&K's Approach

  My colleague David Jones is in Vancouver this week on behalf of his client Molson . He also made time to speak at the traditionally any-day-but-Tuesday Third Tuesday social media gathering (lovingly organized by Tanya , the Netchick herself, and Monica Read More... Posted 16 September 2008 10:53 by Brendan Hodgson | 2 Comments Filed under: Client-related, Social Media, Public Relations, Events

• The Challenge of Social Media Measurement... in a Nutshell

  David Churbuck calls it the web metrics quote of the century... and I have to agree in spades (particularly as it relates to social media): “Not everything that counts can be counted; and not everything that can be counted, counts” Brilliant. Read More... Posted 10 September 2008 10:27 by Brendan Hodgson | 1 Comments

• Another Federal Election in Canada means another H&K Election Predictor

  As had been rumoured for a couple of weeks and confirmed this past Sunday, a snap federal election is now on the agenda. Which means that Canadians will be going to the polls on October 14, 2008. And, of course, during these past few weeks - and secretly Read More... Posted 08 September 2008 17:32 by Brendan Hodgson | 1 Comments Filed under: Public Affairs, Social Media, election predictor

• Questions from the C-Suite on Social Media and corporate reputation

  Only a day back from vacation and I was presenting to a boardroom of senior executives of one of Canada's largest corportations on the topic of social media and corporate reputation. Having given a number of these educational sessions to the C-suite, Read More... Posted 03 September 2008 08:42 by Brendan Hodgson | 0 Comments

• Good judgment / Poor Judgement ... what do you think?

  ... in the wake of last week's barbaric murder on a Greyhound bus. Good judgement... Greyhound pulls its ad Poor judgement... Peta creates one Good judgement... Portage la Prairie's Portage Daily Graphic refuses to run it. Poor judgement... Peta's attempt Read More... Posted 07 August 2008 16:36 by Brendan Hodgson | 3 Comments Filed under: Other Stuff, Public Relations, activism

• Lazy Hazy Days of Summer... Not Likely!

  As the seasons shift from spring to summer, there's always a smidgen of hope - soon dashed - that the hottest months might, in fact, be a tad quieter than the rest of the year. And without exception, this year demonstrates the folly of harbouring such Read More... Posted 06 August 2008 08:02 by Brendan Hodgson | 0 Comments

• What if there were no stop signs?

  We don't have clients like this in the PR world... do we? Read More... Posted 24 July 2008 10:18 by Brendan Hodgson | 0 Comments

• Want to jazz up your municipal web site? Start with Explosions!

  Rarely is it that municipal websites offer up anything of great excitement. So it was some kind of wonderful to be able to watch video of the controlled demolition of the lower half of the southside stands at Ottawa's city-owned Landsdowne Park - which Read More... Posted 21 July 2008 14:03 by Brendan Hodgson | 0 Comments

• Collin Douma joins H&K Digital

  Finding smart people who fundamentally 'get' how digital and traditional intersect, who have 'real' experience consulting with some of the largest brands in the world, who are both thinkers and doers in the social media sphere, and who have a fetish for Read More... Posted 09 July 2008 11:03 by Brendan Hodgson | 6 Comments Filed under: Social Media, Other Stuff, Public Relations

• Toxic Shower Curtains... or a sign of things to come?

  Woke up to find a link to this New York Times story in my inbox. Albeit a tad depressing given the context, it's also an important reminder of the "art of strategic word selection" as a means to grab the attention of media and influencers via both the Read More... Posted 03 July 2008 08:54 by Brendan Hodgson | 0 Comments Filed under: Media, Writing, Social Media, Public Relations

• Friday Digital Miscellany: Crisis, activism & a behind-the-scenes look at what IT is really up to?

  Summer in London may not be springtime in Paris, but at least it didn't rain last week for an internal digital and crisis conference I attended with fellow H&K crisis practitioners from across Europe, North America and Asia. The key learning of the Read More... Posted 27 June 2008 08:09 by Brendan Hodgson | 1 Comments Filed under: Social Media, Public Relations, video, transparency, crisis, advocacy