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• Effective digital PR reaches beyond the Comms Department

  Before jumping on a plane to London last night, I was invited to speak to the senior legal officer of a major Canadian corporation. The point of the meeting was to discuss the impact that digital communications, and social media in particular, was having Read More... Posted 17 June 2008 04:43 by Brendan Hodgson | 5 Comments Filed under: Employee Communications, Social Media, Public Relations, transparency, corporate

• Random notes on online reputation management in 2008

  Everyday, innovative campaigns and tactics emerge from all sides of virtually every issue. At the same time, it's encouraging to see corporations increasing their level of experimentation in the digital space around the areas of reputation management. Read More... Posted 14 May 2008 08:45 by Brendan Hodgson | 3 Comments Filed under: Public Relations, transparency, corporate, advocacy, viral

• Because it's not an either / or proposition...

  When it comes to the inter-relationships between professional and amateur creators of content, the smart folks at Wharton have it right . "Pitting amateur and professional content against each other makes a good storyline, but it's misleading to see them Read More... Posted 20 March 2008 07:48 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media, transparency, corporate

• "Labatt Life" blog and stakeholder expectations

  In an earlier post, I mentioned briefly that we were working with Labatt to help build and launch their " Labatt Life " group corporate blog. I also mentioned that I wanted to focus on this project a bit more - for a few reasons. Today's corporations Read More... Posted 16 October 2007 08:19 by Brendan Hodgson | 0 Comments Filed under: Employee Communications, Public Relations, case studies, transparency, corporate