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• Friday Digital Miscellany: Crisis, activism & a behind-the-scenes look at what IT is really up to?

  Summer in London may not be springtime in Paris, but at least it didn't rain last week for an internal digital and crisis conference I attended with fellow H&K crisis practitioners from across Europe, North America and Asia. The key learning of the Read More... Posted 27 June 2008 08:09 by Brendan Hodgson | 1 Comments Filed under: Social Media, Public Relations, video, transparency, crisis, advocacy

• "Supercuts" and their impact on reputation

  I was reading a recent post by Andy Baio on the proliferation of what he calls "supercuts" or video montages made by obsessive fans of their favourite TV shows, films or video games - and he lists quite a few classics. What's interesting is how easily Read More... Posted 27 May 2008 08:02 by Brendan Hodgson | 2 Comments Filed under: Media, Social Media, Public Relations, video, transparency, crisis

• When was the last time you did something truly different?

  When I look at the business of PR today, I often ask both myself and my colleagues, " when was the last time you did something truly different ?" It's an important question because clients are looking for increasing levels of creativity in the plans and Read More... Posted 29 October 2007 20:55 by Brendan Hodgson | 0 Comments Filed under: Client-related, Social Media, Public Relations, video

• Camp Okutta... or is it?

  I am constantly blown away (no pun intended, and you'll see why) by the online creativity of non-profits who, for the most part, cannot afford the large-scale ad spends of their corporate counterparts. This is perhaps one of the better examples of an Read More... Posted 21 August 2007 18:47 by Brendan Hodgson | 0 Comments Filed under: Social Media, Public Relations, video, advocacy, viral

• When music, the military and Youtube collide...

  The fervour with which the armed forces of various countries (and their supporters) have embraced video - and Youtube, in particular - as an outlet to reach out to potential recruits, showcase the conditions under which the troops serve, communicate to Read More... Posted 11 April 2007 10:32 by Brendan Hodgson | 1 Comments Filed under: Social Media, Fun stuff, video