In the second episode of Connected Conversation, Kadi Kaljuste, H&K Canada's head of marketing communications, explores the impact on marketing disciplines of a social trend called the "death of shame" or "Warholism". (Among less generous commentators - including Boyd Neil, Connected Conversation's host - it is thought of as pathological narcissism.)
The willingness of ordinary people to embarrass themselves on camera simply for 15 minutes of fame, for example, changes the concept of celebrity product endorsements or the ease with which person-in-the-street testimonials can be gathered.
Kadi defines the "death of shame" trend and looks at how it is factoring in to launch and re-launch programs.
Look forward to your comments and discussion.