The fifth edition of Connected Conversation focuses on podcasting itself.

Host Boyd Neil talks with Brendan Hodgson, Hill & Knowlton's vice president of digital communications, about his views on the value -- if any -- of podcasting as a communications tool. Brendan is a podcasting agnostic who prefers to reserve his iPod for music. His preference is for the written word.

Personal reservations aside, however, Brendan agrees in this discussion that there is a place in the communications arsenal for podcasts -- a tool that is personal and verbal yet information rich.

Comments, ideas, even disagreement, are always welcome.