Welcome to Collective Conversation Sign in | Join | Help

Change & Internal Communications

 
by David Ferrabee, MD Change & Internal Communications, London

Subscribe

News

YOU CAN NOW purchase my new book, People Power, at www.tinyurl.com/236l4z

It is a collection of the last two years of blogs, grouped into subject chapters and with new introductions, index and contents pages.

I need readers to write reviews on site too!

Thanks

Search

 Go

Post Calendar

<July 2006>
MoTuWeThFrSaSu
262728293012
3456789
10111213141516
17181920212223
24252627282930
31123456

Incentives, certificates, prizes and cash for employees

I've just come from a killer pitch. It was to one of the world's largest employers. And there was a lot of pre-reading to do. We hurt ourselves in prep. Days of practice and "constructive feedback".

It gets tense and tiring.

You build your self up, and you knock yourself down again.

Then it's 38C and you start to yawn on the hot train trip to the client...

But they asked a really interesting and clever question that we answered as best we could.

But now that I think of it (yes, I'm in another airport) I realise that it's an interesting issue, I have never addressed here.

How do you plan to reward employees for making the changes we are trying to implement?

And my answer is: you don't.

Why reward people for finding ways to do their jobs better? Isn't that what they are employed to do?

The reward is actually in the process of asking people to think of better ways of doing things 
and then giving them the latitude to do it.

There's a great piece in Freakonomics (not sure if I have plugged this book before!) where the authors cite an effort to increase blood donations in an American neighborhood by offering people money
I think it was US$5 for their blood.

And donations dropped!

People would rather do things because it is a good, positive thing to do. They want to feel that they are making a contribution. Knowing that it is the right thing to do is reward enough.

I like to remind people of something unbelievably simple: people come into work to work.

Shocking I know.

But if you give them the tools they need to get better at their jobs, then you get them fired up.

And that is a major result, in and of itself.

Gold stars... rewards.... employee of the month.... role models.... sash prizes... certificates.... holidays...

Forget it.

Show me:

  • how the business works,
  • why I am important to it, and
  • how I can make a real difference...

And I'll get really stuck in.

Auf Wiedersehen

/df


AddThis Social Bookmark Button

Published 20 July 2006 11:02 by David Ferrabee

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

  • Leo Bottary said:

    One might wonder why we even have to pay employees then.  I get what your're saying, but I'm not sure I totally agree.  You're not giving employees the tools to do their jobs better for them, you're doing it for the company.  And if there's financial gain or other benefits to be had, then employees want to believe the company is sharing that gain and those benefits with them.  No one likes to work for a company that's cheap and doesn't like to spread the wealth of offer recognition and rewards.  If employees start to believe that, then their incentive goes away fast, regardless of how many "cool tools" they're provided.
    July 20, 2006 11:40
  • Niall Cook said:

    Shouldn't the change be the reward?
    July 20, 2006 12:13
  • Leo Bottary said:

    Initially, maybe.  But if the company upside begins to tip the balance of fairness for employees without reward or recognition, it could be trouble.  At the end of the day, it doesn't matter so much what we think.  David did enough research on this  prospect to know whether their culture is one that typically offers such recogntion/reward programs or not.  If the company doesn't we're probably OK, if it does, then it could be auf wiedersehen.    
    July 20, 2006 12:27
  • Bruno Soares said:

    I have to agree with David. To offer rewards for people to change is an easier and perhaps sometimes the only practical approach, but it shows a climate of lesser engagement of the employees. If engagement is high, people would try and work towards the success of the whole company. And if engagement is the issue, let me go back to David's Freakonomics passage: other things rather than direct rewards could be more useful.
    July 20, 2006 12:46
  • Owen Lystrup said:

    I agree with just about everyone here. At least some reward is necessary. Recognition always makes me feel better and like what I did made a difference for my company.

    For nearly a year, I was working as an intern for the company I work with now and was not paid. I must have passed 5 or 6 other menial jobs that paid regularly, but still staid in my internship.

    The reason was because I felt I was making a difference at my internship, like they needed me there.

    They didn't reward me with money, but they made it worth it in other ways. They would give me baseball tickets. They would offer me free lunch every once in a while.

    There's always things you can do, even if the change is expected. A job well done should always be recognized.
    July 20, 2006 18:21
  • David Ferrabee said:

    Sorry.  I think it's my poor writing that is to blame.  In Alfie Kohn's book "Punished be rewards" he talks about a programme to get employees to take fewer sick-days.  A US company offered a Jeep to be drawn from a list of people who had taken no sick days at the end of the year.

    The problem was that when people actually were sick, or had a sick relative, they were out of the draw.  So people who were out of the draw learned to hate the company and actually worked less.

    When rewards are offered arbitrarily (could there really only be one winner?!), and for things that people should already be doing, then they often have the opposite effect of the behaviour that they are trying to reward.

    /df
    July 23, 2006 19:13

Leave a Comment

(required) 
(optional)
(required) 
Submit