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Change & Internal Communications

 
by David Ferrabee, MD Change & Internal Communications, London

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YOU CAN NOW purchase my new book, People Power, at www.tinyurl.com/236l4z

It is a collection of the last two years of blogs, grouped into subject chapters and with new introductions, index and contents pages.

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To those who will never read this...

DORVAL, QUEBEC -- I saw my friend Jonny this week.  We've been friends since we were 15 years old.  So that's... a long time.  And he's a very smart guy.  Kept me from being kicked out of school a few times.  Still keeps me laughing.  But he's got no email.  Doesn't understand it.  Doesn't believe in it.  Says he never will.

Oh, and he's a really bad golfer.

But I can say those kind of things because he'll never know.

I am increasingly interested in a new kind of digital divide.  Those who do and those who don't.  And that's not just between people with laptops and people without.  At one of my biggest clients they have just discovered that 60% of their internal email is sent and received on Blackberries (TM).  And that means that there are a whole lot of us who don't see the same thing when we open emails.  All that lovely HTML design you've been adding...  I don't see it.

One of our biggest competitors has a website that has not worked on any computer I have ever looked it up on.  But I bet it's awesome on theirs.

How good are we at changing our glasses to try to see how other people see the obviously great stuff we are doing?

/df


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