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• Corporate identity: Writing for business

  ON A HIGHWAY IN FRANCE -- I am reading a book called The Invisible Grail . It's about writing to support a corporate brand. There's a great deal in the book that I can agree with. English is a key business language, but doesn't belong to native speakers Read More... Posted 01 June 2008 15:54 by David Ferrabee | 0 Comments Filed under: Internal communications, involvement, Engagement, motivation, morale, Brand

• Delivering on brands: 'My father's business'

  WIMBLEDON -- I am swotting up for a brand workshop this week. I have long been quite tentative about the whole area of management and brands. Most operational leaders quite honestly don't know what all the fuss is about. And more importantly they struggle Read More... Posted 16 January 2008 10:34 by David Ferrabee | 1 Comments Filed under: Strategy, Consulting, involvement, Engagement, motivation, morale, Brand

• Brand and belonging at work

  ON THE M40 -- I am on the Oxford Tube , coming back from a stag weekend and feeling a bit under the weather. Yesterday we drove hovercrafts and quad bikes. Talked rubbish and drank beer. And early in the proceedings one of the blokes said to me: "What Read More... Posted 04 November 2007 10:08 by David Ferrabee | 1 Comments Filed under: Culture, People management, involvement, Engagement, motivation, morale, Brand