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Change & Internal Communications

 
by David Ferrabee, MD Change & Internal Communications, London

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YOU CAN NOW purchase my new book, People Power, at www.tinyurl.com/236l4z

It is a collection of the last two years of blogs, grouped into subject chapters and with new introductions, index and contents pages.

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  • Olympics in China: The ultimate internal audience

    LONDON -- How does "1.3 billion people" sound for an internal audience?  Worth digging out a budget for?

    The Chinese Olympics this summer have been a great success.  By anyone's measure.  We are still in the 'good news glow' in the final days.  Undoubtedly the world will rush back in after the closing ceremonies and talk about drug test failures, athletes' dysfunctional relatives, and China's various misdeeds.  And many pundits will ask the question: Did this advance China's PR goals?

    Has China -- the implicit question will be -- pulled the wool over people's eyes?  Have they managed to cause enough excitement and confusion to distract people from the long list of misdeeds that the media likes to drag out?  (Being a native of Canada, a mild-mannered people, annually demonised by our seal hunt, I can feel their pain.)

    But it occurs to me that the game for China isn't external.  Or at least not entirely external.  There is a massive internal audience for these games.  As prosperity clearly starts to move across China, you can imagine people seeing their country succeed like for the first time.

    The Chinese celebrated themselves in the lovely and lavish opening ceremonies.  They celebrate their athletes in the biggest medals haul ever.  And how can their internal audience not eat it up?

    Who has ever seen a Chinese cheerleader before this month?  Where did the double-medal women's beach volleyball teams come from?  Or the sailing teams?

    If I am sitting in my front room in rural China and looking at all this, I only have one thought: 'Man, are we good."

    /df

  • Meatloaf for breakfast

     

    OVER ANTWERP -- A fellow just got on this tiny commuter plane with his wife and tiny baby.  He settled them into row 3.  And promptly disappeared to the back of the plane.

    How can he get away with that?  The plane is half empty. 

    It takes all kinds.

    This morning the good people on this VLM flight out of London offered me breakfast.  A meatloaf sandwich.  Now, maybe it lost something in translation, but that doesn't sound like a good way to start your day at all.

    As my client met me in the heavily fortified diamond district, he pointed me into town to kill some time and said: "we don't have a lot of civic pride here."

    And I think that is unfair.  Antwerp is not a traditionally pretty city, but it has many charms.

    The service industry appears nicely focused on service.  The architecture is patchy but with moments of brilliance.  But the business flair seems quite strong.  There are many interesting shops, a truly remarkably re-designed train station, no Starbucks, and a real warmth. 

    Which is quite something for a city in which you can operate quite comfortably in Flemish, French or English.  So what if they have meatloaf for breakfast.

    Places like Antwerp will continue to brew up creative business ideas for the rest of the world.  And be a pleasure to visit for people who are looking for inspiration.

    /df

  • Corporate writers... and the great works they leave unwritten

     

    LONDON -- Czech President Vaclav Havel was a well known playwright and dissident before becoming the symbol of post-cold-war politics.  In a new book he tries to exorcise the ghost of his 15 years as a public servant of a different type.  And he ends up talking about what the daily grind did to his creative abilities.

    For 15 years he wrote a speech every week...

    Perhaps it's because of all this hard labour that I now find writing so difficult.  I'm not the same person I was when I wrote my plays.

    And it makes me think of all those people, from journalists, to speechwriters, to corporate writers, who get up every morning and work with words for the good of others.  These are people who are forced to churn out ideas on paper to a schedule. 

    Havel continues...

    How wonderful it is, by comparison, to be a writer!  You write something in a couple of weeks, and it's there for ages.  What will remain when presidents and prime ministers are gone?  Some references to them in textbooks, most likely inaccurate.

    And I wonder when you will ever find students staying up late with candles and incense reading corporate memos aloud to each other.

    Not soon.

    Perhaps that's why I am painting the kitchen and writing this today when I have four work-related documents to write.

    /df

    (The book is To the Castle and Back and it's published by Portobello Books.)

  • How to use consultants

     

    LONDON -- I am having alternately excellent and horrible experiences.  And I can sympathise with the people that I am working for: It's hard to work with consultants.  There is no preparatory course.  Consultants make it hard.  They speak a strange language.  They talk too fast!

    But here are a few simple ideas for how to get the most of your consultancy experience:

    • Don't forget that you are the client -- you get to make the decisions.
      • Be sure to make some.
      • Make them in a timely manner and stick to them.
      • Tell the consultants which ones you want them to make.
    • Talk about money.
      • Agree a fee up front.
      • Make sure the consultant has told you the real cost.  The real fee.
      • Don't change the brief without expecting a change in cost.
      • Yes, it can go down too.
    • Do your arguing before you get us into the room.
      • It's hard to charge for watching you fight.
      • And we don't like watching, really.
      • You need to give us a clear leader who will have the final say.  Otherwise we'll all lose.
    • Make sure you are asking us to do things that we can do.
      • Don't give the wrong kind of work to the wrong kind of consultancy.
      • Many of us will take it.
    • Demand regular updates -- on budget, on deliverables, on progress.
      • Read them.
      • Comment on them.

    That's it.

    It's not that hard.  For some reason we don't tell you this stuff.

    /df

    P.S. Sign the contract & pay the bills!

  • What is employee engagement?

     

    KENSINGTON HIGH STREET -- I've just had another one of these conversations.  Two, in fact.  It's only 3 in the afternoon and I am already sick of the sound of my own voice!

    Usually it takes longer.

    Today's epiphany is that employee engagement is very different for different kinds of businesses.  It means different things for various functions... And even different people.  And it is obviously very different regionally.

    So, it's easy then.

    I like to think of employee engagement as being about the employees having the willingness, ability and understanding to add any discretionary efforts toward making the organisation more successful.

    Got it?  That'll be £25....

    What do you mean you have no idea what I just said?!

    Like most people, I work an average 5.5 hours in my work day.  The other 2.5, I am sharpening pencils, making coffee, talking to Ruth, etc.

    If I do more of the right stuff and work for even an extra half hour, I can have an amazing impact on productivity.

    But someone's got to make it understandable, interesting and worth my while.

    How's that?

    Yea, someone should really write a book on this stuff.

    /df

  • To those who will never read this...

    DORVAL, QUEBEC -- I saw my friend Jonny this week.  We've been friends since we were 15 years old.  So that's... a long time.  And he's a very smart guy.  Kept me from being kicked out of school a few times.  Still keeps me laughing.  But he's got no email.  Doesn't understand it.  Doesn't believe in it.  Says he never will.

    Oh, and he's a really bad golfer.

    But I can say those kind of things because he'll never know.

    I am increasingly interested in a new kind of digital divide.  Those who do and those who don't.  And that's not just between people with laptops and people without.  At one of my biggest clients they have just discovered that 60% of their internal email is sent and received on Blackberries (TM).  And that means that there are a whole lot of us who don't see the same thing when we open emails.  All that lovely HTML design you've been adding...  I don't see it.

    One of our biggest competitors has a website that has not worked on any computer I have ever looked it up on.  But I bet it's awesome on theirs.

    How good are we at changing our glasses to try to see how other people see the obviously great stuff we are doing?

    /df

  • McNasty: a US President who treats employees badly?

    GASPE, QUEBEC -- It would be a contentious issue in the community where I am spending my holidays, as many of the older members of the community are still quite taken with the Republican nominee.  But I have been reading recent commentary on John McCain's temper and his history of "degrading and demeaning" people who work for him.  And it is quite disappointing.

    Now all signs are that Mr McCain will not be the US President any time soon -- Ladbrokes are giving 3/1 odds -- but it's an interesting state of affairs to have a potential president who was voted the second most unpleasant boss on Capitol Hill.

    Stories of his verbal abuse of staff go back decades.  I have said previously that I think there are workplaces in the western world that contravene the Geneva Convention.  And the political world is a place that still rewards bullies and attracts people with combination of vanity and insecurity that makes for a bad boss.

    When I used to work in politics on Canada's Parliament Hill right out of university, I was surprised by the behaviour of some recognisable politicians.  There were tantrums and threats and extramarital affairs that beggared belief.  But it didn't make me cynical then.  I thought that political life was so rotten that only people who were 50% deluded that they could change the world and 50% filled with ego would go into politics.

    Then I went into business.  And it wasn't much better. 

    The problem is that people who are petulant, rude and self-centered often get ahead faster than others.  Because they demand it.

    Certainly times have changed and it is less frequent now.  But it's not a good sign if it appears in the Oval Office.

    /df

  • The end is nigh...

     

    GASPE, QUEBEC -- I've always secretly wanted to carry around a sign that says this.  And maybe now is my chance.  But it's not the end of the world that I am thinking about today.  It's the end of this blog.

    In a few weeks I am leaving Hill & Knowlton.  There has been no real formal announcement but I am suspecting most readers will be aware... If indeed you have an interest.

    And I know that H&K will continue to keep this site up, so you can keep commenting.  And that is good.

     We shall not cease from exploration, and the
     end of all our exploring will be to arrive
     where we started and know the place for the
     first time.

    So says one of my heroes, TS Eliot.  That is what this process of writing has been about.  Anyone with an eye for detail and an interest in the topic will probably be able to quickly find contradictions in this blog.  In the words of Lady Bird Johnson, consistency is the last vestige of the unimaginative.  And I have tried to stay imaginative.

    So, please do continue to linger here and see what you can find to comment on, or to argue about.

    But, I also have not gone yet.  So, if there is a topic that you'd like to worry about in the next few weeks, do send me a note and suggest a theme.  I am starting to feel that the well is lacking a certain humidity at the moment.

    /df

  • Summer is not the silly season at work

     

    GASPE, QUEBEC -- It's amazing how quiet things are right now at work.  Clients are away.  Bosses gone.  People on holiday.  You can hear the echo.  Even down the Internet connection.  But I don't think we should be deceived.  There's a lot that goes on in the summer.

    For one thing it's only summer in the northern hemisphere.  And there are usually some very interesting business moves in the summer.  How many people are affected by these stories of the past week?

    • First National Bank of Nevada and First Heritage Bank of California are added to the listed of defaulted US banks.
    • Ryanair's Q2 profits fall 85% and its share price 25% when that is announced.
    • BAE Systems paid GBP531m for the data protection company Detica.
    • EDF tries and fails to buy British Energy
    • Tesco signals that its going into banking in a big way

    And that was just last Monday and Tuesday.  But for many people those events won't have happened because they were on holiday.

    For others they will see opportunities and chances while sitting in the office this week and in the weeks to come that others won't.  In some respects those working away in the heat of the northern summer have an advantage.  In part because they will probably take holidays in September or May when other people are not on holiday.  But they will also see things and do things that will put them ahead.

    When everyone gets back in a few weeks' time, they shouldn't be surprised to find that some things have moved on. 

    /df

  • Off the grid: the pleasure of radio silence

     

    GASPE, QUEBEC -- "My name is David, and I have been clean for three or four days.  I haven't read... or even thought about a newspaper in that time.  I feel... I feel... GREAT!"

    Of course it used to be much more remote.  I remember a seven or eight hour drive to get here as a kid, on secondary roads.  Now it's mostly highway and just under six.  And it used to be that we didn't get newspapers for a few days after they were published, now it's the next day.

    So, I have been going cold turkey.  No newspapers.

    Amazing.

    Okay, so we have wifi in the house... and that means high-speed internet. 

    So, I do know that there was an earthquake in LA about an hour ago.

    But no newspapers!

    And I guess we do have satellite TV, so I can watch Detroit and Edmonton TV channels.  But there's not much on and I barely watch it...

    It really is remote.

    I guess we do have a radio too.

    Oh, forget it!

    /df

  • Standing against the tide -- leadership secrets

     

    CROSBY BEACH -- I'm standing out with Anthony Gormley's life-sized statues in Morcombe Bay.  They are both much, much smaller, and much, much bigger than I had thought.

    Amazing really.

    I am writing another book.  In my spare time.  This one will be new from start to finish.  And it's about leadership at work.  These statues sum up an interesting part of what I am trying to incite: a willingness to stand against the tide. 

    Although these metal men, who are drilled into the beech, are only my height (6 foot +) they look frightening and impressive standing at various points submerged in water.  They don't move.   The waves lash around them.

    Organisational culture can be just as complex and seemingly overwhelming.  But leaders need to stand up for what is right.  And organisations, through leaders, need to make sure that they provide support for everyone from the local line manager to the CEO to be able to do what is in the best interests of the company and it's employees at all times.

    Man, it's windy out here.

    /df

  • How rude can you be?

     

    ROEHAMPTON -- It's a real question. What is the exact cut-off on rudeness?  There must be one.  When does persistence become pestering?  When does assertiveness become aggressive behaviour?  When do you stop being demanding and start being disturbing

    Part of the reason I ask is because I witnessed something I found disturbing today.  People shouting at each other across a tennis court.  Two separate games that ended up fighting with each other.  On one hand you have a group of senior men's doubles, and on the other two guys grunting and groaning like teenage girls at Wimbledon.  Who definitely thought they were at Wimbledon.  (Although the tennis was not...)

    And where I have trouble is I felt that all parties were partially to blame but no one backed down.

    And I am finding this a persistent preoccupation in business too.  I continue to see people who complain the most getting the most attention. 

    This is not just an issue in customer service but even within the workplace.

    What do you think?

    /df

    P.S. Did you know that Barack Obama's chief economic advisor is called Austin Goolsbee?  I feel his pain.

  • Nudge, nudge... a workplace that looks after your interests?

     

    ON THE M40 -- It's generally not good to read a newspaper while driving on an autoroute.  Unless of course you are on the Oxfordshire-facing M40 today where nothing is moving.  So, I am tucked into the Guardian which has a feature story about the behavioural economist Richard Thaler and his new book Nudge.

    Everyone from Barrack Obama to British Tory leader David Cameron is interested.

    What is a 'behavioural economist' you ask?  Well it's not something you grew up wanting to be.  But judging by the business book shelves it's a lucrative gig to have these days.  Thaler and his fellow authors like Dan Ariely and Nassim Nicholas Taleb are shaking up not just your local Amazon, but also the political world of the moment.

    In the Guardian article Thaler sums up his views as follows:

    "One of the most important influences on people's behaviour is what other people do ... with the right prompting we'll change our behaviour to fit in with what we see around us."

    The idea that the politicians like is that government can push people towards good things and then let them opt-out if they wish.  Whereas people like the UK Tory party were once all in favour of choice, they now seem to be saying things like: If we know pensions are good for people, shouldn't we be pushing that option?

    Which you have to admit, does make some sense.

    But then you have the libertarians (and conspiracy theorists) saying: If we let them decide what's good for us, where will it stop?

    And you can see what they're saying.

    Although, as someone who has working in politics and government at many levels, I find no sign of enough control or fore-planning to suggest that any conspiracy is possible... anywhere!

    The bit that I find professionally interesting here is the idea that maybe the state -- and employers -- have some responsibility and/or need to suggest things to people that might be in their interest.  Like a pension.  Like a school savings programme.  Like long term disability insurance.  And still allow people to opt out.

    Instead I see two things in business at the moment that I find disturbing:

    1) Companies that say: We can't tell you what might be good for you, that would not sit well with your consumer freedom to spend your money where you wish, on what you wish.

    2) The second is companies that actively make it harder for people to buy into good things by putting them off until after a time delay:  No pension until 6 months after you start.  Then you can choose to join...

    And who is ever going to say: I have been earning $500 a month for six months now.  I think I'd like to earn less from now on... So sign me up to that useful programme!

    I like this discussion by behavioural economists.  I think these conversations are good.  I think that businesses need to take their responsibility towards people more seriously.  It's a duty of care.  Not a free market of manpower.

    That's just good business in my books.

    /df

  • Ronaldo and employment slavery

     

    LONDON -- It's a bit of a misnomer, isn't it?  Saying Ronaldo is a slave.  Even without a talk-radio station playing on my desk I can hear the punters saying "How can he be a slave when he's earning £120,000 a week?"

    And you can't really argue with that.

    The Portuguese footballer is only 23 years old.  He was bought and brought in to replace David Beckham as a teenager.  When Beckham (ironically) left the top global brand Manchester United to go and play at the possibly even bigger global branded team of Real Madrid.

    But don't expect an ex-pat Canadian to have anything useful to say about football.  (With the possible exception of Calgary-bred Owen Hargreaves.)

    I am however interested in the idea that a successful and well compensated individual can feel that he or she is held against their will by an employer.  Because, in some ways, I think it can be true.

    Hear me out!

    Changing jobs can often feel like a very difficult thing.  You have to change so many habits.  How do you get to work?  Do you have to move?  You need to set up new bank transfers.  Are there differences in the health cover? Who will your new boss be?  Will she be okay?  Will you still be able to meet Jenny for a Hagen-Daz every Thursday?

    Okay, so there's more money, but is it that much, after taxes?  And what if you discover that you can't actually do what they think you can do?  (At least here we all know what each other can really do.)

    So, there is a natural, human resistance to change that can hold you back.  And many, many companies... in fact most of the thousands that I have worked with... do very little to dissuade people from having that fear.  It's in the company's benefit for you to stay put:

    • You have fewer pay rises
    • They know you can do the job (sort of)
    • It costs about 150% of your annual salary to replace you
    • They can get rid of you when it suits them

    Based on my experience, most people would actually be happier if they moved around a bit more.  They'd be better managers.  They'd be better employees and better consumers of companies' largess.

    I suspect that's not a popular view either.

    However...

    Don't mistake this for a view that the Fifa head's comments are correct, or that Ronaldo should move.  Leave that view to politicians and back-seat football pundits.

    /df

  • How to handle a crisis in business

    SOHO SQUARE -- My friend Tim Luckett has got to be one of the best crisis communication guys out there.  He always seems a little stressed.  And that's got to be a good thing.

    Tim gets it coming and going.  Both when that dreaded thing happens -- the proverbial mouse in the box of chicken -- and when you are just planning for it -- what happens if...

    So, if you're in either of those situations, call Tim.

    But I am interested in the times when we use the word crisis and we don't mean it.  I am interested in the management-adrenaline-junkies who create difficulties just to get through the day.  And I think that our business, the "creative industries", are particularly strong at that.  We could stage the Crisis Olympics in Soho Square and competition would be fierce.

    So, here is my list of things that I think do not amount to a crisis:

    • Anything to do with your hair or grooming -- or anyone else's, for that matter
    • Your failure to meet a deadline or do work in a timely way
    • The weather (even if you run outdoor events, I mean, this is London!)
    • Your love life... real or imagined
    • A client, colleague or passer-by saying something mean to you; unless the police are involved
    • A last minute cancellation

    In these days of insurance and promised reparations for just about anything, you should have a plan.  Crisis plans are the business equivalent of having the fire department number beside your home phone.  It's just something you learn to do as you grow up.

    Everything else is, frankly, poor planning.

    /df

    P.S. I would certainly welcome any other suggestions of what does not qualify as a crisis.

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