Lakehead University, a smaller University in Thunder Bay, Ontario has embarked on a very interesting and somewhat controversial campaign to attract students to their campus.  With the launch of their Yale Shmale campaign, Lakehead has targeted U.S. President George W. Bush and his degree from Yale. 

The decision by Lakehead to run with this unorthodox campaign has already attracted media attention.  The National Post went as far as to label Lakehead as "Jughead University" in an editorial.  The University's President has also stated that the University has no plans to pull the ads or web site.

Whatever happened to post-secondary institutions actually promoting the programs they offer, the faculty affiliated, and the opportunities for prospective students?  Somehow that message seems to be lost in the shuffle.  Even after entering the site, visitors are enticed by opportunities to win a car lease or a gaming device, rather than being introduced to what the University has to offer, making the academic component at Lakehead seem secondary.

What this whole exercise did do was get Lakehead noticed across North America.  But do the benefits outweigh the disadvantages?  Time will tell.