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Influencing the influencers

 
Governments do not make decisions in a vacuum. It is important to be aware of who the decision makers are, the processes they undertake to make a decision and what influences them in doing so.

  • Emissions Trading Scheme; not just hot air

    My friend Matthew Warren makes a valid point in today’s Australian newspaper (and in his blog ) about the complexity of Australia's Climate Change policy and the Government’s proposed national emissions trading scheme.   As Matthew intimates, this is not going to be a popularity contest winner.   There will be big losers, the problem is that the jury is out on whether  the earth will be a winner.

    Yesterday at an intimate post-budget luncheon, Treasurer Wayne Swan assured a small collection of business people that his next six months would be focused on two key government policy initiatives; getting the emissions scheme right and the taxation review.    That  warmed the hearts of one extremely vocal key player at my table, who seemed pleased that what he considered a more sober Government mind was now looking at the proposal.

    Which is just as well.   As The Australian newspaper reports extensively, the Productivity Commission has responded to the Garnaut Report by questioning the need for an emission limit and also flagging that electricity prices and therefore other costs will surely rise – with little effect on  greenhouse gases. (By the way, the Productivity Commission is now in the middle of an inquiry into paid parental leave. We will all be tuned into the release of that report.) 

    And what of petrol? Headlines in today's SMH newspaper shout that the end is nigh for our commuting way of life.  We simply can't hack these petrol prices and the distances we must travel simply to get from home to work and back.  The flow-on (excuse the pun) effect will be disastrous for transport and town planners.  Workers will move to inner cities with no parking, or to cheaper outer suburbs with no public transport.  Whatever they choose, roads will be clogged and emissions will pour into the atomosphere.  So, will Petrol  be included in the emissions trading scheme?  We’re not sure.  The Productivity Commission report recommends transport fuels be included in any scheme.  Some ministers have said maybe, others say no.  If there is a tax on petrol, will the already angry motorists and truckies turn on their new government?  And what about those Rudd ‘Working Family’ voters in the spreading outer city suburbs?  As my chum Matthew Warren says, they are doing a lot of commuting and  feeling the pain of current prices.  Can they sustain any more?

     There are signs the government is starting to look a little concerned about some of the recent pronouncements.  In this budget selling period between parliamentary sitting weeks, key Ministers are quietly repeating in gatherings all over the country that the good Professor Garnaut may wear the label ‘Chief Climate Change adviser’, but he will not be their only adviser.  They say they are listening to all the different views bubbling around board rooms at the moment.  The Productivity Commission’s response to Garnaut is the first serious discussion that brings a sober approach to this problem.  Feel free to add yours to the Treasurer, Minister for Climate Change, and the PM.

  • Keeping on message and getting results

    In the traditions of keeping informed about our industry, my hot shot team attended a breakfast with a presentation by one of our competitors.  She was supplying hints for dealing with the now six-month old ‘new’ Australian government.  It was a neat presentation with a confident speaker.  What was reassuring is that my young crew  were rather thrilled that there was nothing new for them in the information.  “And she is a director,” the said, indicating they were pretty chuffed they knew as much.

    Well, they do.  I am proud to boast that.  They get real results.

    What the presenter was telling the breakfast crowd was that advocating your client’s story to the government – or any audience, really -  is all about staying on message and being creative in the process.   We don’t mean bells and whistles, creative.  We mean thinking innovatively about resolving complex, weighty and often expensive issues that are always enmeshed in intricate regulation and politics.  (The politics of behaviour as well as party politics, that is.)

    My team were feeling particularly emboldened this morning.  As well they should.  Yesterday we were successful in what looked a week ago to be achieving the impossible for a client; getting his product back on the shelf. The team had stayed on message, and been extremely creative covering all bases in order to get the message across.

     
    I won’t go into  detail for obvious reasons of confidentiality.  However, when I tell you that the client – a tough and experienced businessman who has spent his life in the manufacturing business – was in tears at the result, you will understand what a boost we get in being able to do our bit for real problems. These are bread and butter problems, the problems that stop factories from running, make paying mortgages difficult and keep people awake all night worrying about survival.

    Our client is an emotional man.  He is a decent person who in the past few months has continually reminded me of the effect this issue has had on his staff and wholesalers.  He genuinely feels for them.  It can be draining to hear their stories, as well it should.  The stakes are high.  They are real personal stories of workers who are part of my client’s  ‘family’.  I haven’t met them but I know the names of staff who have serious illnesses, some are recovering from cancer treatment, others have childcare issues.  I know this because my client speaks of them passionately during our strategy updates.  As the speaker this morning would remind us, he kept on message.  It wasn’t a ploy or a strategy developed for him by my hot team.  It is what matters most to him, and in turn, to us.  I don’t think it made my team work harder for this client, they do that anyway.  And I would be concerned if we professionals became too emotional, for risk that our judgment and advice became clouded. What it did though, was keep the endgame in sight a little more vividly.  We knew what his central issue was.  He didn't want scalps and he didn't want to go down the legal path, all of which might well have been open to him.  He wanted to keep his workers in their jobs and get his product back in supermarkets.  And that was why he looked a mess when he turned up to my office for a bit of a  chat before our meeting with  the  government yesterday; he hadn't slept a moment.

     

    He shed tears in the meeting with senior government bureaucrats and ministerial advisers as he told his story.  He talked gently of the frustrations involved and  I watched as hardened critters who turn the wheels of government listened to these genuine stories.  I can tell you that they were moved much more than they had been during my chats with them.  I don’t think it influenced their decision, but it certainly brought home to them the reality of the judgments they make. 

  • Dysfunction is all part of Opposition

    My friend Malcolm Colless who writes a political column for the national daily, ‘The Australian’ had some wise words today for Australia’s federal Liberal Party, now performing badly as the new Opposition.  Sadly for that side of politics, most of their state-based party colleagues (in opposition everywhere in Australia) look to be in similar dire straits.

    In our largest and most populated state,  NSW, where the Labor government must be thanking Gods everywhere that they have fixed terms and are not facing an election for three years (even some of their most loyal troops are muttering words like 'unelectable'), the Liberal Opposition can’t land a punch.  No, the NSW Labor Government, like the federal Opposition,  is doing it to themselves.   If it wasn't for a loose coalition of media and the Greens, there would be no obvious Opposition in the NSW parliament.

    But back to the federal Libs.  In the long tradition of nascent Oppositions still unsure of their role after more than a decade running the country, key members appear to be busy bashing each other while leaving the new Rudd Labor government to bask in the best approval ratings any outfit has received in more than 30 years.

     

    No doubt Prime Minister Rudd is busy calming his excitable troops at the moment.  He has been keen to keep a firm hand on just about every ministry in the shop.  Staffers, even experienced ones poached from the state governments, are feeling a little hamstrung as the PM’s office effectively runs the show. Burn-out is bound to get to a few before long.  It is now legendary – and far from apocryphal – that the PM is Thatcher-like in the number of hours sleep he needs to keep on top of things.  Most of us, including senior public servants are more human.  This pace is taking a toll with grumbles, snaps, and a sense of exhaustion already obvious.

     
    A former GP, the Leader of the Opposition, Dr Nelson might be able to prescribe some sort of antidote to match the Government’s pace, but he really needs to calm his own team down.  It’s hard when a number of experienced players are exhibiting real signs of depression and ‘relevance deprivation disorder’ common to a former ministers I have met over the years.  No-one will feel sorry for them, save for a few of us political junkies, but life after being so influential is very tough.  No wonder they appear to be dysfunctional, they really are. 

  • Ministers can tell stories

    At a business breakfast in Sydney this morning we were treated to not one but two New South Wales Government Ministers; Ageing and Disability Services (Kristina Keneally) and Health (Reba Meagher) giving us their view of their very troubled worlds.  Not the most exciting moments in a brisk Thursday morning in Sydney, you might think.  What was surprising was how good both these young ministers were.  Minister Meagher has had some very bad press ever since she took over the health portfolio about a year ago.  The headlines have screamed every nightmare scenario; dead babies, mothers' enduring miss-carriages in hospital lavatories, hospitals built on faulty plans, cockroaches in operating theatres.  The most troubling is that most of them are true.

    I have not been a huge fan of Ms Meagher's media performances as she has tried to defend the indefensible.  We have some mutual friends who mostly tell me she is a hard worker who is misunderstood because, they posit,  she is young, attractive, successful.  Most of us are, of course.  However she is a shocker on the telly, and not much better on radio.  The poor woman - always well groomed (which often goes against her, I must say) - freezes.  Her eyes widen, mouth purses and she looks scared to death.  Her voice becomes strained, a real give away as to how tight her throat and chest muscles have become.  And so we don't hear her enough to work out if we believe her. In fact, we often wonder if she believes it herself.   What a damn shame.  This morning she was the second speaker after a very good performance by her junior, Ms Keneally.   Now there was some story-telling in action.  Ageing and Disability Services are not the best areas to get an audience enthused early in the morning.  I am not saying we were all jollied along, but those of us in the communication business listened, seduced you might say by her ability to craft a story.  Simply, she personalised the issue and told us about a woman called Allegra who has cerebral palsy and lives in rural Australia.  The story kept coming back to Allegra and how things can change for her despite some pretty rough cards being dealt her.  It was policy in action, if you like.   There were other little stories along the way that gave us the picture of what the government is trying to achieve.  All without the obvious use of notes, by the way.

    Hmm, I thought,   poor Reba, having to follow that!  

     Well, she was much better than I expected.  She didn't use notes, told a few jokes - even against herself - and I for one, warmed to her.  I kept thinking that her staff must wish she can do the same in front of a television camera.  "Reba is not with out a brain," a mate told me. "She just hasn't had a real job."   Cynics like my mate might say that has she has been making speeches half her life and so should be getting better at it. Ms Meagher  was once the youngest member of parliament, after a stint working for a trade union which is a pretty traditional apprenticeship for a Labor politician in Australia.  That’s another reason why she is so misunderstood; not a lot of real runs on the board.

     So, memo to minders; get the Minister some decent media training which might include breathing techniques on how to cope when the body doesn't listen to the brain and goes into panic.   

  • In the thick of Aussie Political Mayhem

    The NSW Labor Party held its conference at the weekend and I was there as a business observer.  What was striking at these always well run events (they don’t call the ALP head office ‘the machine’ for nothing) is how few business observers turned up this year.  Perhaps it was due to the local media campaigns linking large business groups (mostly property developers and the gang known as ‘pubs and clubs’ ) hefty donations to the ALP and political decisions made in their favour.  Or maybe some business people have given up trying to talk to this government?

    Those of us attempting serious discussions with ministers and their minders (there was a sprinkling of the brand new federal ministers available for us to talk to as well) could not be unaware of the political intrigue on the conference floor and just about every nook and cranny in the enormous Sydney Convention Centre.  One poor business colleague had about three goes at talking to a key NSW minister, but was continually interrupted by the politician’s more pressing matters; doing the numbers.

    It was all about the Premier’s plans to sell-off the State's electricity assets, much as his colleagues in a number of other Australian states have already achieved.  We all know that he lost that debate by more than 600 votes, but has vowed to do it anyway and defy his Party’s policy.  That’s a great showdown for us political junkies.  History buffs are also getting into it and diving back into the archives for the last time an ALP leader defied his party. 

    The problem for the ALP is that not all business observers fall into the junkie category.  Most were appalled at scenes usually reserved for pub fights or Rugby League games.  The mainstream media has reported it well, with photographs of the unfortunate-looking Treasurer appearing quite mad.  Well, he was angry.  But the rich colour that is democracy at work troubled some of my business colleagues.  Indeed, some were clearly bewildered by it all such that it might make the Machine wonder whether it is really is a good strategy to let their dirty linen be so publicly washed.

     

  • Planning minister appears to survive allegations of influence peddling

    Chances are that when Australians want to make a fortune, they pick the bold city of Sydney as the place to do it.  They’ve been doing it since 1788, when just under 800 British convicts landed at Botany Bay – now a suburb of Sydney – and went on to make the east coast of Australia the country’s most populated region.      Despite the down turn in the property market world-wide, real estate remains a popular way to make one’s fortune.  Which is why the job of planning minister is considered one of the most difficult and also the most powerful positions in the NSW government.

    With the ability to shape the way the state grows and develops, the position of planning minister brings with it allegations of being unduly influenced from the plethora of interest groups that populate the lobbies of parliament house and council chambers. If any position should attract a vocal and curious opposition, it is this one. Developers, green groups, heritage societies, property investment houses and general home owners all want to be heard and have their own ways of achieving that.  As in most things in life, some do it better than others.

    The current Planning Minister, Frank Sartor, is weathering some heated questions that attempt to link very large donations from property developers to his party, the Australian Labor Party, and planning decisions.  Clearly one’s political persuasion will influence perceptions of how well he has coped under fire.  He remains the Minister and has the support of his Premier who gave him the job in the first place.  Mr Sartor’s supporters and foes know that he is not a novice in handling pressure. I worked with him briefly when he was Lord Mayor of Sydney and watched as he survived unscathed from some serious attempts to rattle him.  He did it so well  that he was lured from that independent position to take up a coveted parliamentary seat with the Labor government.  Once there he was moved quickly into a ministry further infuriating his detractors.

    While the main party of opposition in NSW the Liberal Party, makes quiet noises every time a newspaper article tries to draw a link between influence, decisions and party donations - they seem a bit meek.  The real NSW Opposition is the Green party.  There are not many of them - just three in the NSW parliament.  But they are getting the headlines and probably taking up more of Mr Sartor's time than any questions the Liberals might have for him.