It looks like Disney is trying to lure customers its MVNO. As of November 1, Disney Mobile is trying to lure customers to sign up for its service during the holiday season by lowering the cost of its handsets and offering a month of service for free.

I am still skeptical of any MVNO success... as is TechDirt, who believes Disney "cuts its prices in a desperate attempt to gain users, before later going out of business or retooling its business model. Amp'd? Launch hype, check. price cuts, check. New business model? Check. Mobile ESPN: high-priced launch, then the price cuts, then, of course, failure. It's not clear if Disney learned anything from that debacle, having surged full speed ahead with its Disney Mobile MVNO for paranoid parents, even when the writing was on the wall for Mobile ESPN."

I still believe that making your brand's content available through an opt-in channel, over your network provider is the way to go.