Nielsen BuzzMetrics conducted a reporting detailing how few of the people who can view video on the go actually do. "In its first Anywhere Anytime Media Measurement study of remote media access, Nielsen claimed that less than 1% of content played on iPods is video.

Apparently, and in a way that should scare the hell out of wireless carriers, remote media users would rather listen than watch by an enormous margin. Even if you calculate in the obvious, that video files by their nature are fewer but longer media experiences, the video model still fails. The share of time spent with iPod video vs. music and podcasts is only 2.2%."

Big news if you are a content provider! I would be very interested to see what Apple has to say about this report...