On Monday Umbria, an innovative CGM monitoring and marketing firm,
released a new service called Umbria Connect™.
This service will provide a URL source lists that will enable
companies to target and engage those bloggers who are passionately
blogging on topics of interest. Apparently, it gathers input from
publicly available CGM sources to locate individual bloggers writing
about topics or themes of interest to marketers. Umbria then sells the
blog URLs in blocks of 25 on a subscription basis - with either monthly
or quarterly updates.
All these new CGM services are popping up left and right, all showing off thier own twist. At the end of the day, it all depends on how they work and if they are missing anything.
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About James Gregson
I am an Account Supervisor with H&K Digital practice out of NY.