As the 2006 drew to a close H&K's Digital group and Marcomms put together a conference to help more closely align the two practices. Julie Atherton and MaryLee Sachs put together a great two days with speakers from Success TV and The Weinstein Company and then my team (Digital) presented on various topics from Blogging 101 to Our Digital Toolbox. Half way through day two we broke out into groups and brainstormed on various concepts and ideas that focused on the intersection of marketing communications and digital.



We were posed with launching the Ninentdo Wii to 8-16 year olds. We came up with some great ideas, some of which have been executed in some form by others. The best of them has to be this website called "Wii Have a Problem", which asks people to send in pictures and stories of Wii related injuries. All very funny / pretty scary...