One of my favorite blogs, Adverblog just posted a great commercial for a new Samsung mobile phone, created by The Viral Factory.

It is a great 60 second spot, but if you go to the website that is called out in the video, you are sent to a boring flat text site that redirects you to the Samsung site. As Adverblog says, I think they really missed out here on a the online and offline integration here in a big way, and could have taken this a lot further.