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Perception = reality

 
"Reality is only an illusion, albeit a very persistant one" Albert Einstein. On PR and how perceptions are being changed, every day, by everyone, unnoticed

This is me...

Kalle Siebring - Account Executive, Hill & Knowlton Netherlands

Born in 1982, I have been at Hill & Knowlton for a relatively long time now. First some years ago as an intern at the Amsterdam office. One year later (in my final year at the University) I returned to the company, yet being it in a completely - and I mean completely - different part of the world: Thailand.

For the Bangkok office I conducted a research on the development of crisis and issues management in the land of smiles. After graduating (this was my graduation topic) they decided to give me a job there and I decided to take it. So there I was, as a 22-year-old at my first job in Bangkok.

After one very interesting year with plenty of photo opportunities, CEO visits, Thai press releases, incomprehendible media interviews and a tsunami I decided to move back to Amsterdam, where I am currently working as an account executive. Clients include large telco enterprises but also smaller software developers and medium-size insurance companies, among others.

I am also a fanatic music lover, traveller and sports fan: football, basketball, tennis, scuba diving, running. My next challenge is the Rotterdam Marathon next April. Just the thought of it makes me tired already...