Sometimes you read a rather simple news fact, but one that really hits you due to its potential impact. Do you know that feeling? Well, that's what I had last week when the news on Google News came to me.

Google News USA has started an experiment whereby people or organizations who were actual participants in the story in question can add their comment to the news story. After confirming the real identity of the person these comments will then be posted next to the story. Click here for (a screenshot of an) example.

You, as PR professional, were probably already monitoring Google News for coverage on your company or certain subjects. And if a newspaper or magazine writes a negative and/or factual incorrect article on your employer, you will most likely contact the editor and send him a letter with your side of the story. At least that's what I'd recommend. 

But you'd better speed up that process and keep an extra eye on Google News, because here's your chance to get your story across - not just in tomorrow's newspaper but now. Grab that opportunity!