I came across an interesting article on the CBC website this morning. The town of Wolfville, Nova Scotia, is set to become the first 'fair trade town' in Canada. Mayor Bob Stead says residents of the town have indicated a willingness to pay more for fair trade products and, as a fair trade town, both the University and the town's restaurants will switch to fair trade coffee, tea, sugar, etc.
The first fair trade town is Garstang, England, which started the phenomenon in 2000 by self-proclaiming the title, but the trend has grown and there are currently just shy of 250 fair trade towns in the UK alone. The campaign involves 20 countries worldwide.