I recently received the welcome news that I have been successful in my accreditation as a public relations practitioner.
Looking back on the year-long process, I can honestly say that it was a very good investment of time, money, and emotional energy. The self-reflection alone was invaluable - especially as I began to re-examine at my career options in the midst of the process.
It is not to be undertaken lightly - it is a lot of work, and should only be considered after many years working in the field. And if you're looking for your family and friends to sit up and take notice of the three new letters after your name, brace yourself - very few people even know what an "APR" is. But amongst those of us who are in the public relations business, the designation does work to differentiate you from the majority of our communications colleagues.
Now that I have been through the process, I am happy to help anyone considering doing their accreditation - please call or write for some tips on best ways to approach the process.
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About Lea Werthman
Joining Hill & Knowlton in 2007, Lea brings a solid background of close to 30 years in public relations and communications. As a professor, coach and senior advisor, Lea is well-versed in effective strategic communications practices, specifically internal communications, strategic communications planning, key messaging, stakeholder management, issue management and change management communications.
Before joining Hill & Knowlton, Lea spent seven years in the federal government, most recently at Service Canada in the corporate communications group. Prior to that, Lea supported organizational change at Public Works and Government Services Canada, focusing on employee and industry communications, and client relationship management.
Previously, Lea was Director of Communications for Careerbridge Corporation, helping to launch a new online recruiting tool to the Ottawa market. At Ottawa Ballet, Lea led tour communications and fundraising, securing a corporate sponsorship to build a new street-level studio. Lea also has taught in Algonquin College’s Public Relations Program since 1991, with a specialization in public opinion research, writing for PR, and public relations theory.
Lea holds a Bachelor of Arts in English and History from Carleton University, as well as a Diploma in Public Relations from Algonquin College. She has certificates in multimedia production, marketing, film and television scriptwriting.