February 2007 - Posts

• If you're reading this then you don't need to

  I love this nugget from Seth Godin, What smart bosses know about people who read blogs , dividing the business world into those who read blogs and those who don't: business blog readers being those who thirst for insight. Bit of a generalization - sure Read More... Posted 23 February 2007 11:04 by Lisa Walker | 3 Comments

• From Mass to Grass: Canada's Word of Mouth Conference announced

  For those Canadian marketers wondering about all the recent buzz on word of mouth marketing, you can find out at From Mass to Grass, the Canadian Marketing Association's word of mouth conference on April 12 in Toronto. I'm particularly keen to hear keynote Read More... Posted 20 February 2007 13:16 by Lisa Walker | 2 Comments