Being a full time Design detective, I love to look around and check how design makes me feel. And I must agree that the design of the Beijing Olympic Opening Ceremony was grandiose, aesthetic, inspiring…The Games and China brought a “new sense” into their marketing mix: not only Design but Emotional Design… Viewed from China, the design of the Opening Ceremony really brought a high level of excitement and energized Chinese people minds, hear, and soul. Not only China and the Games are becoming more “human”, but they are bringing a human well-being.

I strongly believe on the power of Design and Stories in branding. I also strongly believe that “communication” should shift to “Emotion” (via Emotional design) and “Inspiration” (via Story which fashion a compelling narrative). And the Opening Ceremony was an exemplary case of successful branding by mastering “Emotion” and “Inspiration”. Hope to see more great examples in the future.

And Talking about future, you may know that Chinese businessmen (like many others around the world) are superstitious, Feng Shui and e-horoscope oriented, and it is not rare for them to see a “diseuse de bonne aventure” (clairvoyante) twice a year to get to know their future.

And from what I witnessed at the Opening Ceremony, I am curious to know what will perhaps make the success of businessmen in the future? See the cartoon I drafted below for her vision….