The guy behind Big Brother just had a new fun idea to create better TV shows. For those who have already dreamed about a better TV show than what already exist, his new website www.talpacreative.com allow people to make their dreams on the screen.
It looks like that this website is clearly aware about the Make it Your Self trend and the desire of people to make things and give input to product, campaign (andTV Big Show now). The Idea of Talpa is to leverage the masses to create the new big idea. People who join the Talpa Creative community get paid to generate ideas and if your concept is picked up, you will earn a "retainer" fee while Talpa Media takes charge of the prod and distribution.
The viral video on Youtube is really cool (although not highly viewed yet) and i think there is a lot to learn from the entertainment industry when it comes to entertain and engage "consumers". Make it yourself, a trend to watch closely...
Click her for the viral video...
http://www.youtube.com/watch?v=1lywx204yUg