September 2008 - Posts

• Cool Hunting for Award-Winning Campaign

  This week was a big one for Levi’s® and our colleagues at H&K Beijing as the Coppers Fall Collection ’07/’08 Launch Campaign won the “ Most Effective Use of PR ” award at the Asian Marketing Effectiveness Awards 2008 ! I am a fan of this campaign, Read More... Posted 26 September 2008 11:47 by Marc Arnold | 0 Comments Filed under: Creative ideas, China insights

• 火炬传到上海

  最新鲜的饺子出炉了 ！ 非常高兴能与您分享赵军写的这篇文章，也欢迎您告诉我们您的观点和评论. . 火炬传到上海 作者 赵军 奥林匹克盛会被国内外视为是中国向世界全方位展示自身魅力的第一个重要舞台.经过几年来的精心准备， 2008 年北京奥运会取得了巨大成功.不过国际奥委会已经开始把目光转向 2012 年的伦敦奥运会，赛事重播也从中国中央电视台渐渐淡去.于是人们不禁会问：“接下来呢？”对于身处上海的人而言，答案理所当然是： 2010 年上海世博会. 其实，早在奥运会正式开锣前的很长一段时间里，人们就开始为世博会的举行而激动，我们也不难知道人们为什么会如此兴奋。世博会将是全球最大型的、独立的文化交流活动，到目前为止，已有 Read More... Posted 24 September 2008 08:04 by Marc Arnold | 0 Comments

• Fashionable Compassion

  The latest issue of Dumplings , our Shanghai e-newsletter, is ready to serve. And I am very happy to share with you an insightful article on China's Generation Y from Dumplings written by our H&K colleague Derek Sandhaus. FASHIONABLE COMPASSION By Read More... Posted 22 September 2008 11:25 by Marc Arnold | 0 Comments

• ON=OFF

  I have received a very insightful online trends report made by the trendspotters at Trendwatching.com which discuss how the online and the real worlds are interconnecting. "More and more, the offline world (a.k.a. the real world, meatspace or atomarena) Read More... Posted 08 September 2008 05:39 by Marc Arnold | 0 Comments Filed under: online world, digital, Global consumer trends