I have received a very insightful online trends report made by the trendspotters at Trendwatching.com which discuss how the online and the real worlds are interconnecting.

"More and more, the offline world (a.k.a. the real world, meatspace or atomarena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods."

Implications
Can you (as a marketer) use the online language in your next campaign?

Can you promote a virtual experience into a real experience? 

Tips
I have listed below some of the tips from trendwatching.com on how to apply the ON=OFF:

"Infuse your campaigns with the language of the onlineversed".
"Incorporate online symbols into one of your next designs and communication campaigns".
"Have customers design something from scratch online, then bring it into the real world."

If we (marketers) are now "better off" using the language of the online world in our next campaigns... I am wondering: is there any paper dictionary explaining the terms of the online world (and its 5000 days history) that could help? ON=OFF and OFF=ON