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  • Want an offbeat idea to launch your mobile phone?

    Just us the mobile to shoot the Campaign.

     

     

    Campaign website

     

    Flash back

    At first, the French Government introduced to the communication / ad industry a new idea: No more advertising on state-owned France TV in 2011.

    So, the communication / Ad industry decided to create their own new big idea: No more products will be shown on TV commercial.

    Outcome:Sony-Ericsson Paris creates the first ever fiction campaign made with a mobile phone! For the launch of its new mobile C702, Sony-Ericsson decided not to show the mobile, but to use it to film its campaign!

     

    Flash Back

    On February 2008, a gang stole four famous paintings from a rich person in Zurich, Switzerland. Total value: 100 millions Euros. A few days later, two out of the four paintings are found in a stolen car. 

     

    A few days ago, Sony Ericsson has created a sequel to this real event and also the first fiction campaign made on mobile. Any link with the groundbreaking “French connection” movie which was also based on a true story?

     

    This offbeat Sony-Ericsson campaign is based on a contest which challenges people to find the stolen paintings and earn the insurance prime of 3,000 Euros. On the website, an introduction explains the contest and starts with a video that shows two inspectors watching live the tentative deal of the two paintings to a corrupted reseller. Scenes have all been filmed with a hided Sony Ericsson mobile by Moss, one member of the gang who tried to cheat on his associates to get the insurance prime for himself. But the deal is unsuccessful. There is a series of unsuccessful tentative of deals, videos, and photos that are still been uploaded on the website. also, there are still some enigmas to solve to find the location where the gang is going to make the last deal. 

     

    As far as I know, the deal will take place in a parking area this time. But no one knows when and in which parking yet! Once you have successfully solved the enigmas and found where the deal will precisely takes place. You will get 15 sec to find the car in which the paintings are hidden. Then make the deal and earn the 3000 Euros. that’s really quick, 15 sec…

     

    I like this campaign. it's a good example of how to use digital and how to entertain and get valuable word of mouth on blogs and youtube. I am wondering what Sony-Ericsson Campaign II will look like?

    Posted 24 July 2008 15:16 by Marc Arnold | 0 Comments

  • CHINA, SHIFT_Out of the ordinary

    In 18 days exactly, the 8/8/2008 at 8 am (Beijing time), China will show its modern face to the world, and by this means China should change bit-by-bit the way millions think.

    We are at the middle of the year 2008 and I believe it’s the right moment to make a half-year flashback on a few recent shifts that happened here. From what I have witnessed so far, 2008 will keep the reporters from the 2008 World Guinness records book quite busy this year as China is breaking records and surpassing the US on that faculty!!

    Examples:

    SHIFT_Economy - Which country has been for the first time the biggest contributor to global growth in 2008? Answer: China

     

    SHIFT_Surprising - How many needles a Chinese guy pierced himself with to celebrate the up-coming games? Answer: 2008

     

    SHIFT_Audi – With sales up with 23 percent so far, 2008 is for this car manufacturer the most successful half-year period since its 20 years history in China.

      

    The list is not exhausative and already impressive, isn't it? 

     

    In a year where only the first, best, strongest, longest, fastest will get the gold, I was wondering what funny stories brands could create to break some kind of records to get coverage or attention?

     

    And a friend of mine currently working in our Beijing Office made miracles by forwarding me the link to download the Mozilla Firefox 3. Here it is. Mozilla just made it. “We did it. We set a Guinness World record!” says Mozilla. And believe it or not, Mozilla now holds a Guinness World Record for the most software downloaded in 24 hours. 8,002,530 people downloaded Firefox 3 within 24 hours!!! http://www.spreadfirefox.com/en-US/worldrecord

     

    This record is a US one but don't you see any link with China? Maybe not, Maybe yes.

     

    But we can allow ourselves to wonder why “2008 won’t be like 2008”? And the reason might be that we are all entering into a “new world, new thinking” where east also meet (influence) west from now?

     

    ;-)

     

    Posted 21 July 2008 15:34 by Marc Arnold | 1 Comments
 
 
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