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Behind Digital PR

 
Thoughts from Hill & Knowlton's Australasian Digital Practice head, Matt Overington.

Web expanding...

The web is set to get a lot bigger... if a vote at the Internet Corporation for Assigned Names and Numbers (ICANN)'s 32nd international public meeting goes as expected this week.

According to an article published on the Sydney Morning Herald site, it's expected that the 1,500 delegates from around the globe will back a new address system, IPv6, to add billions of new internet addresses and open up the possibility of domain registration in non-Latin alphabets.

Businesses would be able to register their own top level domains... So, in a few years time, we could all be blogging from blogs.h&k.

This represents a massive change for the web and should have online communicators salivating at the possibilities in years to come.


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Published 25 June 2008 12:27 by Matt Overington

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  • Behind Digital PR said:

    In my previous post , I mentioned that ICANN was looking to broaden the availability of top level domains...

    June 30, 2008 02:26

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About Matt Overington

Matt Overington heads up Hill & Knowlton's digital practice across Australasia. As a former IT journalist and developer, he's on the lookout for the next big thing - and ways that digital tools are changing how we communicate.