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Behind Digital PR

 
Thoughts from Hill & Knowlton's Australasian Digital Practice head, Matt Overington.

It's official - ICANN approves recommendation to expand top level domains

In my previous post, I mentioned that ICANN was looking to broaden the availability of top level domains... Well, it's official. ICANN has approved a recommendation to expand the list of top level domains beyond the current number of 21 (.net, .com, .org, .info, etc). The internet's peak body responsible for global co-ordination of domain names is also to expand domain name registration to include non-Roman alphabets.

The next step in the process involves the body drafting up a final version of an implementation plan, which is due early in 2009. From there, the body could be ready to accept applications for new top level domains as early as the second quarter of 2009.

Marketers, watch this space.


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Published 30 June 2008 12:21 by Matt Overington

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  • kevin said:

    Isn't anybody concerned about how much more confusing this is going to make the Internet?  Addresses are pretty easy now, nealry everything is .com.  Add in all this other crap and it's going to get pretty complicated.  Why?  So somebody can have a snarky address like del.icio.us or marketers can come up with supposedly witty URLs?  Not worth it.  

    June 30, 2008 04:55

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About Matt Overington

Matt Overington heads up Hill & Knowlton's digital practice across Australasia. As a former IT journalist and developer, he's on the lookout for the next big thing - and ways that digital tools are changing how we communicate.