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• Specialised search optimisation and the move back to PR

  OK, so this is anecdotal, but I'd like your help in either confirming or debunking my theory that SEO is moving squarely back into the digital PR fold. I'm not just saying this because I'm a digital PR guy, but based on an observation: I have been having Read More... Posted 14 November 2008 09:47 by Matt Overington | 0 Comments Filed under: digital PR, online marketing

• Google begins commoditisation of web marketing?

  Google has launched an interesting tool called promotebusinessonline.com.au to help small to medium businesses develop an online marketing plan (thanks go to James Tuckerman for alerting me to this). The tool is built around a 10-step process to help Read More... Posted 28 August 2008 13:28 by Matt Overington | 1 Comments Filed under: digital PR, online marketing, google

• A rose by any other name...

  I came across an interesting article by Gerry McCusker last week on business attitudes towards the term "Social Media" . Gerry's opinion is that as social media has long been associated with sites like Facebook, Youtube and Myspace, there's a danger that Read More... Posted 12 June 2008 15:42 by Matt Overington | 2 Comments Filed under: digital PR, social media

• May you live in interesting times

  Hello everyone. By way of introduction, my name is Matt and I am a bit of a geek. Quite a bit of a geek, as it turns out. From borrowing my Dad's modem in the 80s to connect to bulletin boards through to getting involved with Twitter, I've always been Read More... Posted 06 June 2008 11:25 by Matt Overington | 2 Comments Filed under: digital PR, new media