Stephen Groom of European Law Firm Osborne Clarke has published a good summary of digital marketing legislation entitled 'UK digital marketers - you never had it so good'.

While the Churchill reference may make for a good title, I'm not sure I agree.

Certainly, compared to our European counterparts, we in the UK are fortunate when it comes to legislation and enforcement. However, the increase in recent legislation has created many headaches for digital marketers, many of whom had better days before opt-in rather than traditional DM opt-out - and let's not forget those poor souls faced with non-compliant legacy databases.

That said, the industry as a whole should benefit from the recent legislation and best practice guidelines, with clearer lines between spammers and marketers and, ultimately, happier customers.