Looks like Coca-Cola in Denmark has taken a hardline approach to policing the quality of their in-links. A fan site has reportedly received the following remonstration from the soft drink manufacturer:

"If you are to be allowed to link to a Coca Cola website (cocacola.dk) you have to send in a written application to us.I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."