July 2005 - Posts

• How do you follow a dancing chicken? Make him sing

  This blogger is a fan of Burger King's viral marketing. It has proved itself consistently innovative and generally effective both in raw traffic and in changing perceptions of the brand among the yoof (and not so yoof) demographic. As with all successful Read More... Posted 27 July 2005 10:31 by Chris Colby | 1 Comments Filed under: Online marketing

• Blogs and Usability

  Net Rage , Catalyst's new study of blogs and usability concludes that " consumer acceptance " of the medium may be delayed by a range of different issues affecting navigation, taxonomy and nomenclature. It's a little odd that the study concentrates exclusively Read More... Posted 25 July 2005 17:08 by Guy Howard | 0 Comments

• Some new variants

  There's a new site called Audioville that allows users to pay for and download speech-only MP3 files such as BBC comedies and documentaries. They can also use the site as a platform for selling their own audio content. I also read today about Peerflix Read More... Posted 20 July 2005 12:23 by Guy Howard | 0 Comments Filed under: Podcasting

• Tweakable Credibility

  Jason Kottke ponders Google' s patented plans for ranking news articles by credibility: " I wonder if these systems will eventually let their users tweak the credibility algorithms to their liking. For instance, it won't take long for conservatives to Read More... Posted 20 July 2005 12:18 by Guy Howard | 0 Comments Filed under: Blogging

• Blogs in Space

  Not sure if this is a marketing stunt, but MindComet has today launched BloginSpace.com, "a free service for bloggers allowing them to submit their blog feeds for transmission into deep space" (isn't that where most of them end up anyway?) Read More... Posted 19 July 2005 13:46 by Niall Cook | 0 Comments Filed under: Online marketing, Blogging

• Desktop Bargains

  eDirectory.co.uk has launched a new RSS service called Desktop Bargains that sends news of the latest online offers directly to your desktop, a feature that is likley to be imitated fairly widely. Read More... Posted 18 July 2005 15:40 by Guy Howard | 0 Comments

• Not for the Cluefull

  Anil Dash has updated his advice to PR agencies that might consider pitching to bloggers. After reading them you may " feel free to market yourself to your clients or potential clients by saying you're blogger-friendly" Read More... Posted 06 July 2005 11:14 by Guy Howard | 0 Comments