August 2005 - Posts

• Is your site a boy or a girl?

  Research from the University of Glamorgan's Business School has identified the gender of 32 other university websites . Gloria Moss and Rod Gunn 's study found that 94% displayed a masculine orientation with just 2% dislaying a typically female bias. Read More... Posted 16 August 2005 08:55 by Niall Cook | 0 Comments

• KISS and make up

  When it comes to a developing medium like the web, KISS (Keep It Simple, Stupid) is a good principle to follow. This blogger is an advocate of the search marketing success story that is sponsored links. For marketers, it allows you to attract a targeted Read More... Posted 11 August 2005 15:27 by Chris Colby | 0 Comments Filed under: Search marketing

• Google experimenting with predictive search?

  A Google search today brought up an unexpected prompt. I am used to seeing the alternative spelling prompt ‘Did you mean’ at the top of the page and equally the ‘Dissatisfied? Help us Improve’ link at the bottom of the page. However, on a search for Hillsborough Read More... Posted 09 August 2005 14:38 by Chris Colby | 21 Comments Filed under: Search marketing

• Active Monitoring and Passive Intelligence

  One of the major challenges facing those of us that would track online media has been establishing (honestly) the balance between the active and the passive. While Monitoring is deemed often tiresome, repetitive, junior, low value, loss-leading and 'agency', Read More... Posted 03 August 2005 10:19 by Guy Howard | 2 Comments