05 May 2005 - Posts

• Thought Leadership

  There's a debate rumbling in the blogosphere right now about whether advertising in RSS feeds is a good or bad thing. At the end of the day, users will decide because they can unsubscribe to feeds they think are abusing their loyalty. Dave Winer (50) summarises my advice to businesses very well. Read More... Posted 05 May 2005 16:14 by Niall Cook | 1 Comments Filed under: Blogging, RSS

• Pay-per-call to close the local loop?

  The paid search phenomenon has fuelled a significant part of the Internet's revival, with its simple pay-if-they-click, don’t-if-they-don’t model. With the search engines now turning their eyes to local search, paid search network Espotting is targeting Read More... Posted 05 May 2005 13:02 by Chris Colby | 0 Comments Filed under: Search marketing