The issue of blogger allegiances is still very much a live one, as Spanish start-up FON has discovered. Does stating that you're an advisory board member amount to a full disclosure of interest? The tech sector feeds a (once again) growing number of entrepreneur-commentators whose networks of relationships (rewarded and un-rewarded) are often less transparent than those of MSM journalists. As the WSJ notes, "the possible conflicts associated with bloggers may be more nuanced than outright pay-for-commentary scandals."