Sometimes Google is just too clever for its own good. I've blogged before about Google's predictive search and the sometimes strange assumptions that it makes about your searching intentions.

I received an unusual email today from someone calling me a 'dingle', which I believe is a reference to my footballing allegiances. Keen to see if I was being insulted or not, I did a quick Google for a 'dingle'. Ever the clever clogs, the predictive search result came back 'See results for house of fraser'. Eh?

More digging quickly unearthed that the House of Fraser had acquired Dingles back in the 70s. Now this could be an obscure reference to my fashion sense, but footballing insults are rarely that sophisticated.

Another scan down the results brought up Emmerdale's Dingle family (bad eggs in a UK countryside soap opera). Bingo! Southampton is not a major metropolis (it's a city though), therefore I am a (London-based) country boy.

Back to the drawing board, Google. Unless of course Dingles do shop at the House of Fraser after all.