If things have been a little quiet on here lately, there's a
good(ish) reason. No, I haven't fallen out of love with the blogosphere
- quite the reverse. It's all down to Chocolate, you see.
For some weeks now my affections have been elsewhere as one of the Chocolate bloggers, a blog our Netcoms team set up to amplify a blogger relations programme we are running for the LG Chocolate phone.
While it can be considered poor form to post about client work (I
think this is my first), I have been itching to share some observations
into the programme so far. Observations which probably don't have a
natural place on the Chocolate blog. So, here we are. Sorry.
My colleague Niall has already blogged about some of the more mainstream insights he has gained, so let me just make a few personal observations:
- Bloggers don't bite, as long as you ask nicely and do your homework.
- It helps if you have an interesting product to talk about. A lot.
- Prepare to learn something. Despite mugging up on the phone for a good
week, almost every review has taught me something new.
- Bloggers
don't follow the classic 'press review' formula. Reviews are personal,
passionate and go in unexpected directions. Little things matter.
- Take a deep breath. This kind of activity makes people nervous.
- Be yourself and try to have fun. It shows.
- The higher profile an activity, the weirder emails you get.
In the interests of full disclosure in case I haven't made it clear, LG is a client of ours ;)