Just how do you follow Burger King's legendary viral 'Subservient Chicken'? Well, the wags at Crispin Porter + Bogusky keep trying with various degrees of success.

The latest chicken-themed campaign is Huckin Chicken, involving a man on a motorcycle in a chicken suit performing a series of increasingly dangerous stunts. The viral is a clever extension of the related Burger King ads using behind the scenes footage. As the number of visitors grows, they show additional clips, leading to a 'world record' chicken jump after 1m visitors.

At the time of writing, I'm not aware of whether the Guinness Book of Records has added the record to their books. Perhaps they are waiting for other flying chickens to come forward first?

Given its relation to the ads, it is heavier branded than previous virals, with brand mentions in the ad, on the back of the bike and the final ads themselves on display.

It's well executed and another creative piece of work, but maybe it's time to move on now, guys. We've all seen enough viral chickens for one lifetime.

P.S. One disturbing note was a throwaway comment saying that the pit was specially dug to film the footage as 'originally this was all giant redwoods'. I sincerely hope not, as I know which I'd prefer to see.