10 February 2006 - Posts

• Social Influencing

  Here's an article to make you trip over your long tail ! Participants in a study were asked to evaluate the music of unknown musicians and a) gave higher ratings to songs if they could see that they had already been downloaded often and b) tellingly didn't Read More... Posted 10 February 2006 17:41 by Guy Howard | 0 Comments

• Blogger Disclosure

  The issue of blogger allegiances is still very much a live one , as Spanish start-up FON has discovered. Does stating that you're an advisory board member amount to a full disclosure of interest? The tech sector feeds a (once again) growing number of Read More... Posted 10 February 2006 15:08 by Guy Howard | 0 Comments

• Nokia N90 Blogger Relations Blog

  An apparently simple idea, and as Steve Rubel said at the time, an interesting one. Lending sample products to talkative gadget enthusiasts that regularly review new models in their blogs was nothing new. The key innovation was giving them a blogging Read More... Posted 10 February 2006 12:57 by Guy Howard | 3 Comments