We've had some interesting discussions covering various topics today. We began around 8:30am introducing everyone. It's great to meet more of our European counterparts who are active Digital consultants. Below is a list of some topics, both Niall and Guy have been blogging about them.
- David Muir, CEO of The Channel (WPP) - The New Marketing Environment
- Paul Gillin, Author and Consultant - Coping with a World Where Messages Don't Matter
- David M Scott, Author and Consultant - The New Rules of PR
- Paul Taaffe, CEO H&K Worldwide - The Importance of H&K Digital
- Peter Imbres, James Gregson and Niall Cook - Social Media 101
- Claudia Husemann, Director H&K New York Technology Practice - What Clients Want Now!
- Melissa Robinson, H&K SVP Marketing Communications - Marcomms & Digital
- Brendan HOdgson, H&K VP Digital Canada - Digital Crisis Issues Management
Then dinner and I'm sure some party!:-)
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About Gaylene Ravenscroft
Gaylene heads up the Digital practice in the UK. She is an Online PR and marketing specialist. She joined Hill & Knowlton in 2006 and since then has focused on Social Media & Web 2.0 as a core expertise for various clients.
Gaylene has been involved in the launch of the LG Shine phone and Yahoo Panama in 2007. She established a Blogger Relations Programme between LG Shine and relevant bloggers to spread word of the Shine phone in the Blogosphere, including Social Networking sites across UK and Europe. The Digital team implemented a similar program for LG Chocolate in 2006 which received a commendation for the 2007 Revolution Awards.
Her other clients include Yahoo!, HSBC, Intel & Qualcomm who require strategic consultation and integrated online communications.
Her skills include strategic and tactical consultation when developing workable concepts for clients’ online needs to support offline PR objectives. They include Social Media, Online Media, SEO, Web Design and Viral & WOM marketing.
Gaylene comes from South Africa where she owned an Internet Development and Online Marketing agency. Her business background has always been in the Digital Marketing arena working alongside clients such as NEC, South African Airways, Alstom UK, Nikon SA & Ellis Park Stadium. Moving to the UK she worked with Halpern Cowan, a Digital agency on clients such as Norwich Union, Supernanny (Channel 4) and e-Booker.