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Monitoring trends

Lately, I've been quite frustrated with some of the tools we use for monitoring.  With the rise of social media and web 2.0 tools I felt the need to explore further. My aim is to ensure that our clients receive the best that there is to offer and that our research, as well as analysis are as in depth as possible. The one disadvantage to most monitoring tools, is that they are too linear.  As we are based in the UK, most of our clients are interested in either UK or European mentions. As you can imagine, it's a hefty job and very time consuming. We have to comb the entire internet - which is global, as we all know - and filter through relevant mentions. 

I posted the question on LinkedIn and Twitter. I was not surprised to see that through LinkedIn, I received about 10 answers!  I recently stumbled upon www.silobreaker.com, and awesome trend monitoring tool. It shows networks in relation to entities as well as related topics.

I thought I'd share with you some of the recommendations:

www.andiamosystems.com
http://www.techrigy.com
www.serph.com
http://www.radian6.com 

 

 


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Published 18 July 2008 17:25 by Gaylene Ravenscroft
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Comments

  • David Alston said:

    Hi Gaylene,

    Well it's certainly great to hear that Radian6 was a recommended solution.  We'd love to take you though the platform any time and would welcome your feedback.  FYI, we have the ability to filter your results including by region, by language (with the major European and Asian languages), by media type and by source so I think we may be able to help you with that frustration you've experienced before.

    Cheers.

    David

    July 18, 2008 19:10
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About Gaylene Ravenscroft

Gaylene heads up the Digital practice in the UK. She is an Online PR and marketing specialist. She joined Hill & Knowlton in 2006 and since then has focused on Social Media & Web 2.0 as a core expertise for various clients. Gaylene has been involved in the launch of the LG Shine phone and Yahoo Panama in 2007. She established a Blogger Relations Programme between LG Shine and relevant bloggers to spread word of the Shine phone in the Blogosphere, including Social Networking sites across UK and Europe. The Digital team implemented a similar program for LG Chocolate in 2006 which received a commendation for the 2007 Revolution Awards. Her other clients include Yahoo!, HSBC, Intel & Qualcomm who require strategic consultation and integrated online communications. Her skills include strategic and tactical consultation when developing workable concepts for clients’ online needs to support offline PR objectives. They include Social Media, Online Media, SEO, Web Design and Viral & WOM marketing. Gaylene comes from South Africa where she owned an Internet Development and Online Marketing agency. Her business background has always been in the Digital Marketing arena working alongside clients such as NEC, South African Airways, Alstom UK, Nikon SA & Ellis Park Stadium. Moving to the UK she worked with Halpern Cowan, a Digital agency on clients such as Norwich Union, Supernanny (Channel 4) and e-Booker.
 
 
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