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Digital London

 
Insight and expertise in Digital PR and interactive marketing

Britain - adapted to digital age or not?

Ofcom, the media and telecoms regulator released a report today, discussing the state of communciations in the UK.

"Consumers spent 429 minutes, or more than seven hours a day, watching television, listening to radio, surfing the internet and making fixed-line and mobile calls in 2007, compared with 423 minutes in 2002."

FT.com reported it and mentioned although we as a nation thrive for novelty of the digital age, old habits die hard. 

Have a look here for all the detail on the FT article.
 


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Published 14 August 2008 18:27 by Gaylene Ravenscroft
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About Gaylene Ravenscroft

Gaylene heads up the Digital practice in the UK. She is an Online PR and marketing specialist. She joined Hill & Knowlton in 2006 and since then has focused on Social Media & Web 2.0 as a core expertise for various clients. Gaylene has been involved in the launch of the LG Shine phone and Yahoo Panama in 2007. She established a Blogger Relations Programme between LG Shine and relevant bloggers to spread word of the Shine phone in the Blogosphere, including Social Networking sites across UK and Europe. The Digital team implemented a similar program for LG Chocolate in 2006 which received a commendation for the 2007 Revolution Awards. Her other clients include Yahoo!, HSBC, Intel & Qualcomm who require strategic consultation and integrated online communications. Her skills include strategic and tactical consultation when developing workable concepts for clients’ online needs to support offline PR objectives. They include Social Media, Online Media, SEO, Web Design and Viral & WOM marketing. Gaylene comes from South Africa where she owned an Internet Development and Online Marketing agency. Her business background has always been in the Digital Marketing arena working alongside clients such as NEC, South African Airways, Alstom UK, Nikon SA & Ellis Park Stadium. Moving to the UK she worked with Halpern Cowan, a Digital agency on clients such as Norwich Union, Supernanny (Channel 4) and e-Booker.