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• Google's predictive search gets personal

  I wrote a few months ago about Google's experimentation with predictive search . Today on a (work-related!) search for football forums, I noticed an interesting development in predictive search - predictive search history. I had previously done a search Read More... Posted 25 November 2005 11:38 by Chris Colby | 2 Comments Filed under: Search marketing

• KISS and make up

  When it comes to a developing medium like the web, KISS (Keep It Simple, Stupid) is a good principle to follow. This blogger is an advocate of the search marketing success story that is sponsored links. For marketers, it allows you to attract a targeted Read More... Posted 11 August 2005 15:27 by Chris Colby | 0 Comments Filed under: Search marketing

• Google experimenting with predictive search?

  A Google search today brought up an unexpected prompt. I am used to seeing the alternative spelling prompt ‘Did you mean’ at the top of the page and equally the ‘Dissatisfied? Help us Improve’ link at the bottom of the page. However, on a search for Hillsborough Read More... Posted 09 August 2005 14:38 by Chris Colby | 21 Comments Filed under: Search marketing

• Has the Gentleman's Code of hyperlinking been violated?

  Adrants believes it has exposed some unreconstructed search marketing practices over at the FT. A researcher found 138 hidden links (typically hyperlinked text that is formatted the same colour as the background) on FT.com. As it is probable that Google's Read More... Posted 14 June 2005 11:51 by Guy Howard | 2 Comments Filed under: Search marketing

• It's a Google Mini Adventure

  No, not another co-branded iPod (now there's an idea), but instead Google is pushing its search appliance for small and medium-sized businesses, Google Mini . This combined hardware and software product has been reduced to £1,995 (I note that in the US Read More... Posted 12 May 2005 10:29 by Chris Colby | 0 Comments Filed under: Search marketing

• Pay-per-call to close the local loop?

  The paid search phenomenon has fuelled a significant part of the Internet's revival, with its simple pay-if-they-click, don’t-if-they-don’t model. With the search engines now turning their eyes to local search, paid search network Espotting is targeting Read More... Posted 05 May 2005 13:02 by Chris Colby | 0 Comments Filed under: Search marketing