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• Shift Happens - technological evolution

  We've been talking for some time now (since perhaps the internet emerged) how technology is changing and perhaps even evolving how we as human beings communicate and will do so in the future. I came across this video recently, Did you know? created by Read More... Posted 27 October 2008 14:07 by Gaylene Ravenscroft | 0 Comments Filed under: Online marketing, shift happens, video

• UK clean tech innovators look to move abroad for cash

  Greenbang is today launching a report on some of the UK’s most impressive clean tech start-up companies. The study reveals that some of the UK’s major innovators in this space could move offshore to attract investment. “There is a danger that some very Read More... Posted 08 September 2008 11:25 by Gaylene Ravenscroft | 0 Comments Filed under: clean tech, start-ups

• Google Chrome - privacy issue?

  It's been all over the news...or rather, tech gurus have been talking about its release on twitter and blogs...the release of Google Chrome. It is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and Read More... Posted 03 September 2008 15:55 by Gaylene Ravenscroft | 0 Comments Filed under: browsers, privacy, google chrome

• Future of digital in the PR world

  I'm finding it increasingly interesting how more and more people within PR are starting to look at the future of digital. What's interesting is that we are looking at what is the best way to structure digital practice within a digital agency, how to increase Read More... Posted 01 September 2008 15:03 by Gaylene Ravenscroft | 5 Comments Filed under: Online marketing, digital, digital PR, public relations

• Britain - adapted to digital age or not?

  Ofcom, the media and telecoms regulator released a report today, discussing the state of communciations in the UK. "Consumers spent 429 minutes, or more than seven hours a day, watching television, listening to radio, surfing the internet and making fixed-line Read More... Posted 14 August 2008 18:27 by Gaylene Ravenscroft | 0 Comments Filed under: digital, ofcom

• Monitoring trends

  Lately, I've been quite frustrated with some of the tools we use for monitoring. With the rise of social media and web 2.0 tools I felt the need to explore further. My aim is to ensure that our clients receive the best that there is to offer and that Read More... Posted 18 July 2008 17:25 by Gaylene Ravenscroft | 1 Comments Filed under: Monitoring

• Voxswap - Learning languages social network

  I've just been introduced to VoxSwap, a great way for those who are wanting to learn a language and connect with people who can teach you. It doesn't matter if you are a student needing help to get better language grades, a former student who doesn't Read More... Posted 16 January 2008 13:07 by Gaylene Ravenscroft | 1 Comments Filed under: digital social networking blogging online marketing, Social Media

• Corporate Reputation Watch 2008

  To understand the role of reputation in the global War for Talent, Hill & Knowlton commissioned Penn, Schoen & Berland to conduct a survey of more than 500 students from some of the World’s leading business schools. We wanted to understand the Read More... Posted 16 January 2008 12:42 by Gaylene Ravenscroft | 1 Comments Filed under: Branding, corporate reputation watch survey

• You can handle the web without an adviser

  The article posted by FT.com columnist Michael Skapinker has been a hot topic within Digital lately. He asks the question, "How will consumers respond if they sense the companies’ hand – or that of their PR advisers – behind future campaigns?" As a company, Read More... Posted 21 November 2007 17:44 by Gaylene Ravenscroft | 0 Comments Filed under: Social Media, Michael Skapinker, inner diablog, PR

• Digipalooza keynote speakers - 11th October 2007

  We've had some interesting discussions covering various topics today. We began around 8:30am introducing everyone. It's great to meet more of our European counterparts who are active Digital consultants. Below is a list of some topics, both Niall and Read More... Posted 12 October 2007 00:05 by Gaylene Ravenscroft | 0 Comments Filed under: Social Media, Digipalooza, digital, marcomms

• Digipalooza Event: Blogging live - Social Media 101

  We're in sunny Phoenix, Arizona, USA discussing the importance of Digital at Hill & Knowlton and showcasing our work globally. CEO, Paul Taffe has just spoken about the role of Digital for H&K, Niall blogged about this, to view click here . Right Read More... Posted 11 October 2007 22:03 by Gaylene Ravenscroft | 1 Comments Filed under: Social Media, Digipalooza, digital

• An answer to my social networking nightmare...

  I've been wondering how long it would take for a social media guru to not only create a site that could incorporate all your social networking profiles into one profile but also incorporate feeds of you and your friends on your profile! I've become a Read More... Posted 13 June 2007 10:31 by Gaylene Ravenscroft | 3 Comments Filed under: digital social networking blogging online marketing, social networking profiles agreggators news feeds wink myspace facebook twitter flickr mashable

• Digital Revived!

  I know it's been almost a year since Netcoms blogged, which is quite sad as Social Media and blogging in particular are our core strengths. Although it is the agreement that what you do best, you do last for yourself! Alas, it is now revived, and best Read More... Posted 31 May 2007 13:17 by Gaylene Ravenscroft | 0 Comments Filed under: digital social networking blogging online marketing

• Heart of Leon

  Much of Soho to our west is currently suffering with a power cut, leaving officies emptying onto the street, restaurants closed for business and an eerie feeling about the place. A bad day for business you would think. However, I received an unexpected Read More... Posted 27 July 2006 12:53 by Chris Colby | 0 Comments Filed under: Email marketing

• Which came first - the ad or the viral?

  Just how do you follow Burger King's legendary viral 'Subservient Chicken' ? Well, the wags at Crispin Porter + Bogusky keep trying with various degrees of success . The latest chicken-themed campaign is Huckin Chicken , involving a man on a motorcycle Read More... Posted 06 July 2006 10:56 by Chris Colby | 0 Comments Filed under: Online marketing